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Pipeline to Business Development Success
October 5, 2016 - October 6, 2016
Christine Fritsch, J.D. will present Pipeline to Business Development Success at 1:45 pm – 03:00 pm on Thursday October 6.
What gets measured gets done. This can certainly be said about “non-billable” activities in law firms. Busy lawyers are tasked with competing demands for their very valuable – and very limited – time. And for lawyers, time is money – literally – so anything that takes away from client billing is often put off until attorneys have time, which sometimes means indefinitely.
This presentation will explore various technologies – some advanced and some basic – that law firms can utilize to track and enhance business development. Chris will also touch on the key investments that law firms need to make to achieve business development success: good business development and marketing professionals to support the process.
Chris will go beyond the technology to discuss the challenges that firms have to overcome (aka the people and process issues) to make business development tracking successful.
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The Legal Marketing Technology Conferences are the largest conferences dedicated to technologies that law firm professionals use to identify, attract and support clients. They provide the premier forum to learn from and network with thought leaders and colleagues.
The conference is all day on Thursday, October 6th. Attendees may choose from all programs and visit business partners in the trade show area.
This year there are pre-conferences the afternoon of Wednesday, October 5th. They include:
Technology Workshops. In-depth sessions on technology topics.
Lead Marketers’ Summit. Topics of interest to law firm senior marketers. (Open to law firm personnel only.)
