An Apple a Day Keeps CRM Failure Away Part 2 – A Bad Apple
In the past, you may have heard stories about CRM failures, disasters and unmet expectations. CRM has been branded as an over-hyped, overpriced technology with poor adoption and little or no ROI. It’s rotten to the core. In fact, some people have even proclaimed that CRM is dead.
- Firms install CRM systems and suddenly expect them to solve world hunger – or at least help to feed all the hungry associates and other attorneys who need more work but have been unable or unwilling to focus on business development.
- End users are mesmerized by the dog and pony show and plan to implement all the bells and whistles all at once.
- The data is bad because the firm was not willing to devote the resources to cleaning it up or maintaining it.
- There is no plan or strategy for success – and, as a result no success (shocker!).