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Avoiding the Spam Trap: Spam Filter Trigger Words


Spam filters are the bane of marketing departments everywhere. For professional services firms, it can be particularly frustrating when your carefully constructed newsletter or alert doesn’t get delivered. The risk of this happening is even greater if you’ve just switched marketing email providers and are still establishing your sender reputation on a new IP address.

It’s important to always be aware of what triggers spam filters. To see some of these triggers, read the accompanying article Top Tips for Email Marketing Successfrom CLIENTSFirst Consulting, but when starting with a new IP it is particularly important to send emails that are above reproach. Once your superlative sender reputation has been established, you’ll generally have more leeway when it comes to trigger words. Granted, a lot of professional services firms might never use most of these words, but there are a few that could potentially be an issue.

In the meantime, be vigilant about using the words and phrases below. Since you should be linking to articles published on your website, it is only the teaser text in your email that may require a rewrite so keep calm and email on!

Words and Phrases to Avoid
100% Email marketing Marketing solutions Removal
‘Hidden’ assets Exclusive deal Medicine Removal instructions
#1 Expect to earn Medium Remove
100% free Expire Member Remove in quotes
100% Satisfied Extra cash Message contains Remove subject
50% off Extra income Message contains disclaimer Removes wrinkles
Accept credit cards Fantastic deal Million Reply remove subject
Acceptance Fast cash Million dollars Request
Access Financial freedom Miracle Requires initial investment
Accordingly Financially independent MLM Reserves the right
Act Now Find out anything Money Reverses
Action For free Money back Reverses aging
Ad For instant access Money making Risk free
Additional income For just $ (amount) Month trial offer Rolex
Affordable For Only More Internet Traffic Round the world
All natural For you Mortgage S 1618
All new Form Mortgage rates Safeguard notice
Amazed Free Multi level marketing Sale
Amazing Free access Name brand Sales
Apply now Free cell phone Never Sample
Apply Online Free consultation New customers only Satisfaction
As seen on Free DVD New domain extensions Satisfaction guaranteed
Auto email removal Free gift Nigerian Save up to
Avoid Free grant money No age restrictions Score
Avoid bankruptcy Free hosting No catch Search engine listings
Bargain Free info No claim forms Search engines
Be amazed Free installation No cost Section 301
Be your own boss Free investment No credit check See for yourself
Being a member Free leads No disappointment Sent in compliance
Beneficiary Free membership No experience Serious
Best price Free money No fees Serious cash
Beverage Free offer No gimmick Serious only
Bill 1618 Free preview No hidden Shopper
Billing Free priority mail No hidden Costs Shopping spree
Billing address Free quote No interests Sign up free today
Billion Free sample No inventory Social security number
Billion dollars Free trial No investment Solution
Bonus Free website No medical exams Spam
Boss Freedom No middleman Special promotion
Bulk email Friend No obligation Stainless steel
Buy Full refund No purchase necessary Stock alert
Buy direct Get No questions asked Stock disclaimer statement
Buying judgments Get It Now No selling Stock pick
Cable converter Get out of debt No strings attached Stop
Call Get paid No-obligation Stop snoring
Call free Get started now Not intended Strong buy
Call now Gift certificate Not junk Subject to cash
Calling creditors Give it away Not spam Subject to credit
Can’t live without Giving away Notspam Subscribe
Cancel Great offer Now Success
Cancel at any time Guarantee Now only Supplies
Cards accepted Guaranteed Obligation Supplies are limited
Cash Have you been turned down? Off shore Take action
Casino Hello Offer Take action now
Celebrity Hidden Offer expires Talks about hidden charges
Cents on the dollar Hidden assets Offers coupon Talks about prizes
Certified Hidden charges Offers extra cash Teen
Chance Home Offshore Terms
Cheap Home based Once in lifetime Terms and conditions
Check Home based business One hundred percent free The best rates
Check or money order Home employment One hundred percent guaranteed The following form
Claims Homebased business One time They’re just giving it away
Claims not to be selling anything Human growth hormone One time mailing This isn’t a scam
“Claims to be in accordance with some spam law” If only it were that easy Online degree This isn’t junk
Claims to be legal Important information regarding Online marketing This isn’t spam
Claims you are a winner In accordance with laws Online pharmacy This won’t last
Clearance Income Only Thousands
Click Income from home Only $ Time limited
Click below Increase sales Open Traffic
Click here Increase traffic Opportunity Trial
Click to remove Increase your sales Opt in Undisclosed recipient
Collect Incredible deal Order University diplomas
Collect child support Info you requested Order now Unlimited
Compare rates Information you requested Order shipped by Unsecured credit
Compete for your business Instant Order status Unsecured credit/debt
Confidentially on all orders Internet market Order today Unsecured debt
Congratulations Internet marketing Orders shipped by Unsolicited
Consolidate debt and credit Investment Orders shipped by priority mail Unsubscribe
Consolidate your debt Investment decision Outstanding values Urgent
Copy accurately It’s effective Passwords US dollars
Cost Join millions Pennies a day Vacation
Costs Join millions of Americans Per day Vacation offers
Credit Junk Per week Valium
Credit bureaus Laser printer Performance Viagra
Credit card offers Leave Phone Vicodin
Credit card offers Legal Please read Visit our website
Cures Life Potential earnings Warranty
Deal Life Insurance Pre-approved We honor all
Dear [email/friend/somebody] Lifetime Presently Web traffic
Dear email Limited Price Weekend getaway
Dear friend limited time Prices Weight
Dear somebody Limited time offer Print form signature Weight loss
Debt Limited time only Print out and fax What are you waiting for?
Diagnostics Loan Priority mail What’s keeping you?
Different reply to Loans Prize While supplies last
Direct email Long distance phone offer Prizes While you sleep
Direct marketing Lose Produced and sent out Who really wins?
Discount Lose weight Profits Wife
Discusses search engine listings Lower interest rate Promise Will not believe your eyes
Do it today Lower interest rates Promise you Win
Don’t delete Lower monthly payment Purchase Winner
Don’t hesitate Lower your mortgage rate Pure profit Winning
Dormant Lowest insurance rates Pure Profits Won
Double your Lowest price Quote Work at home
Drastically reduced Luxury Quotes Work from home
Earn Luxury car Rates Xanax
Earn per week Mail in order form Real thing You are a winner!
Easy terms Maintained Refinance You have been selected
Eliminate bad credit Make money Refinance home You’re a Winner!
Eliminate debt Marketing Refund Your income

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