Six Common Data Quality Management Issues and How to Solve Them
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
June 4, 2023
Category Data Quality Strategy In today's data-driven decision-making environment, many businesses rely heavily on the accuracy, completeness and reliability of their data and their data quality management practices. Poor data quality management can quickly undermine these efforts, leading to costly errors, missed opportunities and...
Highlights and Key Takeaways From the LMA23 Conference
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
June 1, 2023
Category Marketing Marketing Technology Technology It was great to see everyone at LMA23, and we hope you had as great of an experience as we did. Topics such as how to use AI effectively and responsibly, and the many new marketing technology services and software...
Four Ways the Legal Industry Can Effectively and Responsibly Use Artificial Intelligence Tools in Their Marketing Efforts
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant and Stefanie Marrone, The Social Media Butterfly on
May 25, 2023
Category Artificial Intelligence CRM Email Marketing In today's digital age, the legal industry is not exempt from the transformative influence of technology. As law firms strive to stay ahead in an increasingly competitive landscape, embracing innovative tools and strategies is crucial. One such area that is...
Four Ways Clean Alumni Data Can Help Your Alumni Program
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 24, 2023
Category Alumni Data Alumni Programs Alumni Relations Poor data quality in higher education institutions' alumni programs is a problem we hear far too often. Data quality is vital to the university and program's ability to accurately forecast various aspects of an alumni program like donations, how many...
Seven Ways to Maximize Your Alumni Program Data
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 22, 2023
Category Alumni Data Alumni Programs Alumni Relations In the ever-evolving landscape of higher education, universities are increasingly recognizing the significant role played by their alumni program data. These programs serve as crucial bridges between educational institutions and their graduates, fostering lifelong connections and cultivating a strong sense...
Seven Ways to Create an Effective Alumni Relations Program
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 18, 2023
Category Alumni Relations Business Development CRM Law Firm It doesn’t matter how big or small your firm is, if you have employees who have left with whom you want to keep in touch, you should consider creating an alumni relations program. Many firms aren’t investing in creating these...
10 Ways to Spring Clean Your CRM System
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 18, 2023
Category CRM CRM Systems Marketing Technology Spring is in the air, which means it's time to get outside and also give your CRM system a refresh! Say goodbye to cluttered data and hello to streamlined efficiency. Here are some tips to help you spring clean your...
Six Ways to More Effectively Integrate Your Email Marketing and CRM Systems
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 17, 2023
Category CRM Systems Email Marketing eMarketing Integration Nurturing and growing your client base is essential to the success of your firm and building and integrating your email marketing system with your CRM is an essential way to stay top of mind with your clients and keep your...
Five Data Cleaning Tricks to Help Your Firm Blossom this Spring
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 5, 2023
Category Data Quality Law Firm Strategy Spring is a time for new beginnings, and what better way to kick off the season than by freshening up your data? Research shows that up to 30% of data degrades each year as people get hired, fired, move jobs...
Seven Realities of CRM Success and How to Address Them
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
April 12, 2023
Category CRM CRM Systems Many firms think once they implement a CRM system, all of their contact management issues will disappear, but alas, that is not the case. CRM is not the answer to all of a firm's contact issues, but it will help...