Seven Ways to Create an Effective Alumni Relations Program
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 18, 2023
Category Alumni Relations Business Development CRM Law Firm It doesn’t matter how big or small your firm is, if you have employees who have left with whom you want to keep in touch, you should consider creating an alumni relations program. Many firms aren’t investing in creating these...
10 Ways to Spring Clean Your CRM System
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 18, 2023
Category CRM CRM Systems Marketing Technology Spring is in the air, which means it's time to get outside and also give your CRM system a refresh! Say goodbye to cluttered data and hello to streamlined efficiency. Here are some tips to help you spring clean your...
Six Ways to More Effectively Integrate Your Email Marketing and CRM Systems
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 17, 2023
Category CRM Systems Email Marketing eMarketing Integration Nurturing and growing your client base is essential to the success of your firm and building and integrating your email marketing system with your CRM is an essential way to stay top of mind with your clients and keep your...
Five Data Cleaning Tricks to Help Your Firm Blossom this Spring
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 5, 2023
Category Data Quality Law Firm Strategy Spring is a time for new beginnings, and what better way to kick off the season than by freshening up your data? Research shows that up to 30% of data degrades each year as people get hired, fired, move jobs...
Seven Realities of CRM Success and How to Address Them
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
April 12, 2023
Category CRM CRM Systems Many firms think once they implement a CRM system, all of their contact management issues will disappear, but alas, that is not the case. CRM is not the answer to all of a firm's contact issues, but it will help...
Six Success Strategies for Choosing the Right CRM System
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 30, 2023
Category CRM CRM Systems Strategy Choosing the right CRM system is not an easy task. There are many options to consider and a failed CRM implementation can be extremely costly, not just in terms of the financial expense, but also because of the costs in...
Four Ways to Get Lawyers More Engaged in Using Your CRM System
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 23, 2023
Category Adoption CRM Email Marketing In law firms, time is money, literally, and everyone is incredibly busy leaving them with little or no time to regularly update or fully utilize the CRM system. Lawyers' highly expensive time isn’t best spent entering or updating contact data....
Outsourcing Marketing Technology Support To Boost Efficiency and Profits – Part 2
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 17, 2023
Category CRM Data Quality Marketing Technology Outsourcing But Is Outsourcing Marketing Technology Right for Your Firm? There are many factors to consider before deciding to outsource CRM, eMarketing or Data Quality functions. To help determine if outsourcing marketing technology support is right for you, consider these four...
12 Ways CRM Can Become the Apple of Your Eye
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 16, 2023
Category CRM CRM Systems Strategy We've all heard the saying “an apple a day keeps the doctor away" and you’re probably wondering what does this have to do with my CRM system. Well, similar to eating apples, it is the little things you do every...
Three Ways to Strategically Categorize CRM Contacts
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 9, 2023
Category Communication CRM Email Marketing How you categorize contacts in your CRM can play a big role in the success of email campaigns and general business development efforts. If you are hosting a private event in Scottsdale, Arizona or Atlanta, Georgia for a client or...
