Mastering the CRM Marathon: Actionable Steps to Continuous Growth and Success
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 21, 2023
Category CRM CRM Systems Embarking on the journey of introducing a Customer Relationship Management (CRM) system to an organization can feel like to gearing up for an intense marathon. As you lace up your shoes and prepare for the challenges ahead, it's crucial to...
Four Ways to Effectively Align Your CRM With Attorney Needs
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 20, 2023
Category CRM CRM Systems Every modern law firm is familiar with Customer Relationship Management (CRM) systems, yet many grapple with maximizing their potential. The crux often lies in aligning the tool with attorney needs, ensuring it’s more than just an ornate fixture in the...
Mastering CRM Metrics: Strategies for Measurable Success
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 20, 2023
Category CRM CRM Systems Customer Relationship Management (CRM) systems have evolved as integral tools in the business landscape. When properly implemented and managed, they hold the potential to skyrocket an organization’s growth. However, the challenge for most organizations lies in assessing the real impact...
10 Ways to Refresh Your CRM System This Fall
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 11, 2023
Category CRM As the leaves change color and the air turns crisp, it's a reminder that change is essential and inevitable. Just like nature, our CRM systems need a seasonal overhaul. Here's how to embrace the spirit of fall and refresh your...
How Small and Mid-Size Law Firms Can Use Artificial Intelligence in Their Marketing Efforts
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 6, 2023
Category Artificial Intelligence Business Development In the rapidly evolving world of legal services, artificial intelligence (AI) is no longer just an emerging technology; it's a pivotal force revolutionizing how law firms of all sizes operate and market themselves. AI is helping law firm professionals improve...
1 + 1 = 3: How CRM Integrations Can Exponentially Enhance Law Firm Business Development Efforts
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 5, 2023
Category CRM CRM Systems In the legal sector, strong relationships between a law firm and its clients are essential. As clients increasingly expect efficient digital interactions, firms are exploring new tools and ways to enhance their service delivery. One such tool is the client...
How to Refocus on CRM and Data Quality in Your Marketing Efforts This Fall
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 5, 2023
Category CRM CRM Systems Data Quality CRM (Customer Relationship Management) systems have proven to be pivotal tools for numerous industries, and the legal sector is no exception. As law firms ramp up their marketing initiatives this September, it's crucial to understand how a robust CRM system,...
Best Practices for Creating a Smarter Law Firm Content Marketing Strategy
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant and Stefanie Marrone, The Social Media Butterfly on
August 29, 2023
Category Business Development Content Marketing Email Marketing Marketing What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right! Content marketing can be a cost-effective way...
How to Measure CRM Success at Every Stage of Implementation
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
August 29, 2023
Category CRM CRM Systems A CRM (Customer Relationship Management) system can significantly impact an organization's growth trajectory. But how do you measure the success of your CRM implementation? While the answer varies based on individual firm objectives, there are specific metrics and approaches to...
Why Fall is the Perfect Season to Refresh Your CRM and Data Quality Strategy
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
August 28, 2023
Category CRM Data Quality As the vibrant hues of fall begin to appear, businesses should consider using this season as an opportunity to enhance key areas of their operations. One such critical area that can benefit from seasonal reflection is Customer Relationship Management (CRM)...