CLIENTSFirst Consulting Releases New #EpicCRMFails Website
New site captures video commentaries about common problems and frustrations with CRM implementations.
ATLANTA, GA, February 26, 2019 – CLIENTSFirst Consulting has launched a new website, www.EpicCRMFails.com, that is designed to help organizations succeed with CRM technology. Chris Fritsch, a CRM Success Consultant and the founder of CLIENTSFirst Consulting, a company that has specialized in CRM Success Consulting for almost 12 years, launched the site to educate Marketing, CRM and other business leaders about the realities of CRM implementations and increase awareness of some common pitfalls to avoid. Featuring brief video commentaries about CRM by marketing leaders, the website exposes some of the most common challenges that organizations encounter when trying to implement CRM systems.
Even though CRM is now the largest and fastest-growing software market, and investments in the technology continue to increase, implementations have a high failure rate and can cause significant frustration. In fact, research suggests over half of CRM implementations may fail to meet expectations. But Fritsch notes that when CRM fails, it’s usually a result of people and process issues and change management challenges rather than the technology.
Seemingly minor issues like bad data or lack of adoption can have major impacts on CRM system – and marketing – success. The EpicCRMFails.com video commentaries describe these issues, along with several other troublesome CRM problems such as lack of strategy or leadership support, poor planning, unrealistic expectations and insufficient dedication of resources.
The interactive website also invites visitors to vote for their favorite CRM “Fails” from the videos and even submit their own CRM challenges to win prizes or be featured in future videos.
Over the last 12 years, the team of almost 100 consultants and experienced professionals at CLIENTSFirst Consulting has helped hundreds of professional services firms and other organizations succeed with CRM, Data Quality and eMarketing and maximize value, adoption and return on technology investments. If you need help achieving CRM Success, contact CLIENTSFirst at 404-249-9914 or Info@ClientsFirstConsulting.com. Follow us on Facebook, LinkedIn, YouTube, Twitter
