On Valentine’s Day, it’s hard to resist a few candy references. So, as the rollout progresses, you may think you have this CRM project licked. In fact, you may even start to think that sweet success is so close you can taste it. You’ve gotten the hard parts out of the way: The end users are on board. The installation is done. The invoice is paid. Now you think it’s all downhill from here, right?
- Number of contact records cleaned
- Number of duplicates merged
- Number of records with complete contact information
- Number of bad e-mail addresses fixed
All these numbers can help you to stay on top of data quality which can keep the whole CRM project from going sour.