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Diving Into CRM Part 3 – That Sinking CRM Feeling


After you realize how much you have sunken into a CRM project – the time, money and, especially, credibility – it’s easy to start getting nervous. You dove right in and purchased the system, you started off with a smooth stroke on the installation, you had made several laps toward getting the users installed, and then, something unexpected happened.

Your CRM stakeholders abandoned you in the deep end. Maybe the attorneys didn’t show up for training. Perhaps secretaries planned a revolt after realizing that a lot of the work was going to be on them. The IT department got caught up in their other projects and fell behind on the installations. The data stewards bailed when they discovered that merging tens of thousands of duplicates for hours each day just wasn’t as glamorous as they thought.

Whatever may have happened, you are starting to feel like you are all alone in the CRM pool – and you begin to realize that you may be in over your head. Suddenly you get that sinking feeling…

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