1:00 pm — 2:00 pm
The Business Development Institute – MarTech Certification Program
The Ackert Advisory
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CRM Strategy for Legal Marketers

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Marketing Technology is constantly evolving and marketers can gain real benefit from the right product and strategy. Join CLIENTSFirst CRM Success Consultant Rachel Fields on June 21 for CRM Strategy for Legal Marketers, part of the 5-session BDI: MarTech webinar series and certification program

Rachel’s quick-fire panel session will provide practical tips on CRM rollouts, best practices for choosing a platform, promoting buy-in and high utilization among lawyers, project management, gamification, and other best practices for maximizing the ROI of your CRM initiative.  Program faculty members for the session include:

  • Rachel Fields, CLIENTSFirst Consulting
  • Jacqueline Madarang, Bradley
  • Bill Vannerson , OnePlace
  • Jennifer Whittier, Cole Valley/Contact Ease


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