2:45 pm — 3:45 pm
2019 Legal Marketing Association Annual Conference
Legal Marketing Association
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CRM Therapy — The (Juris) Doctor Is In: Client CRM Confessions

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Research suggests that up to 70 percent of CRM implementations fail to meet expectations. This not only results in a tremendous loss of money, time and resources, but also stress and anxiety for marketing professionals trying to implement the systems.

But CRM systems don’t have to drive you crazy. During this therapy session (aka, presentation), marketing professionals who have implemented a variety of CRM systems will share their biggest headaches and frustrations from a “therapy couch.” And, the CRM “doctor” will offer some of the most successful “treatments/remedies” that include best practices for CRM success.

In this engaging and outside-the-box presentation, you will benefit from a “CRM therapy” session covering a variety of topics. You will learn –

  • The top reasons why CRM initiatives fail — and how to avoid them
  • Preventing denial by constructing a plan to enhance CRM success
  • Overcoming “delusional expectations” by setting realistic goals and achieving them
  • Dealing with data quality depression
  • Getting ”borderline personalities” to work together as a team


Paul Bonner
Director of Marketing
Venable LLP

Christina R. Fritsch
Founder and CRM Success Consultant
CLIENTSFirst Consulting

Serena LeGrow
Director of Business Intelligence and International
Arnold & Porter

Jacqueline Madarang
Senior Marketing Technology Manager
Bradley Arant Boult Cummings LLP

Date & Time:

Conference Day 2, Wednesday, April 10


Hyatt Regency, 265 Peachtree St NE, Atlanta, GA 30303