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Experience Management Master Class Part 2: Moving From Why to How – Next Steps on the Road to Experience Management Success
June 14 @ 1:00 pm - 2:00 pm
In Part 1 of our master class, we provided an overview of Experience Management and the fundamental principles of success. We also covered the reasons “why” firms need not only experience platforms but also processes to succeed.
In Part 2, we will discuss the “hows” of experience management success, as in how do we get there and how to navigate the potential bumps you can expect on the road to Experience Management success.
We will outline the critical success processes including defining your firm’s strategy, gathering business and functional requirements and understanding what needs to be done from both a process and design standpoint. We will also talk about how you can achieve success at any stage, from beginning a new project to working to enhance an existing experience management project.
As in Part 1, we will weave some interesting case studies into the discussion to provide examples of differing approaches to success at different types of firms.