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From Leads to Clients- Tactics, Tips & Technology to Convert Leads and Close Business Remotely During the COVID-19 Crisis

August 19 @ 12:00 pm - 1:00 pm

Tactics, Tips & Technology to Convert Leads and
Close Business Remotely During the COVID-19 Crisis

August 19, 2020 at 12PM EDT

The COVID-19 pandemic has caused an unprecedented collective disruption to our financial, business, health and human condition – but it has also created opportunity for creativity, ingenuity and innovation, allowing us to reimagine and transform the ways we engage, connect and build relationships that produce real value.

Firms of all sizes and types have been forced to pivot and work remotely, successfully developing pipelines of potential leads through the creation of high volumes of high-value content, webinars and virtual events.

While these valuable efforts have raised significant levels of interest and enthusiasm, demonstrated by unparalleled readership rates and webinar attendance, Marketing and BD professionals now face the next big question: “How do we convert these leads into Clients?”

This webinar will not only provide the answer to that question but will also share valuable tips and tactics to enhance results and explore the essential tools and technology needed to support the business development conversion process in  #TheNewNormal.

The conversation will be led by our three panelists Chris Fritsch of CLIENTSFirst Consulting, Deb Knupp of GrowthPlay and Samantha McKenna of #samsales. These experts will share best practices for driving business development in The New Normal and give participants a clear and actionable roadmap for:

  • Understanding the Sales Process
  • Converting Leads to Closed Business
  • Engaging Sales Tools
  • Deploying Sales Tactics
  • Avoiding Common Pitfalls
  • Leveraging Technology to Support Business Development Efforts
  • Streamlining Efforts for Predictable Revenue


Our Speakers

Christina R. Fritsch, JD

Founder, CRM Success Consultant
CLIENTSFirst Consulting

Chris Fritsch has 20 years experience working with +300 top law firms. With her background in Law, CRM and Business Development, Chris focuses on Client Service and CRM Success and leads her team of 100 CRM and Data Quality Success Consultants to deliver solutions for marketing and business development technology challenges. Chris is a recognized authority, speaker and author on business development technology and competitive intelligence.

Deborah Knupp

Managing Director

Deb Knupp has 18 years experience working with over 50% of the AmLaw200. With her background in B2B sales and organizational development, Deb focuses on strategic consulting, talent assessment, coaching, training and playbooks. Together, she and her team of 20 professionals help clients succeed with business development, CX and innovation.

Samantha McKenna


Samantha McKenna has 15 years experience in sales strategy and leadership, with a focus on coaching executives, sales, marketing and financial teams. An expert in LinkedIn and demand generation, Samantha is also an award-winning sales leader, speaker and author.


Production assistance provided by Kates Media llc.

Kates Media


For more than a decade, the team at CLIENTSFirst Consulting has been helping organizations successfully select and implement marketing and business development technologies and systems to maximize value, adoption and return on investment. 

Let us help you achieve success with
CRM & ERM  | eMarketing  |  Data Quality  |  Client Intelligence 

To request a complimentary consultation or services proposal, contact us at 404-249-9914, or


August 19
12:00 pm - 1:00 pm
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