22
January
4:45 pm — 5:30 pm
Miami
Organizer:
Thomson Reuters Legal Executive Institute
Event Website:
http://www.legalexecutiveinstitute.com/events/the-27th-annual-marketing-partner-forum/
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Match Game: Designing a Bespoke Martech Strategy

Each year the legal marketing technology stack grows ever more impressive in the face of myriad new platforms seeking to automate daily workflow for law firm personnel. As key decision-makers, law firm CMOs face key decisions on which supporting technologies to invest in or discard. This roundtable offers a practical assessment of the state of legal martech today. Our facilitators will discuss essential technologies within their respective organizations and ask participants to weigh in on how each set about defining an effective technology strategy for their firm.

Facilitators:
Chris Fritsch, Business Development Consultant & Founder, CLIENTSFirst Consulting
Alina Gorokhovsky, Chief Marketing Officer, Wiley Rein LLP
Jessica Grayson, Chief Business Development Officer, Phillips Nizer LLP
Adrian Lurssen, Co-Founder, JD Supra, LLC

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