21
March
3:30 pm — 5:00 pm

Organizer:
LMA Southeast Region – Tampa Local Group
Event Website:
https://www.legalmarketing.org/e/in/eid=863
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Pipeline to Business Development Success - Tampa

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This presentation will explore various technologies – some advanced and some basic – that law firms can utilize to track and enhance business development. (Because in the end, the results are as important as the technology, right?) We’ll also touch on the key investments that law firms need to make to achieve business development success: good business development and marketing professionals to support the process. Additionally, we will go beyond the technology to discuss the challenges that firms have to overcome (aka the people and process issues) to make business development tracking successful including:

•Developing a culture of sharing
•Fostering accountability
•Encouraging collaboration and teamwork
•Rewarding results

Audience takeaways

This presentation will provide an overview of business development tracking and pipeline management processes and technology in law firms and a discussion of some of the most common challenges – and effective strategies for overcoming them. Participants will also engage in an interactive discussion and exchange of ideas focusing on a variety of relevant topics and best practices for success including:

• Choosing the right business development pipeline technology
• Utilizing pipeline technology strategically
• Making the ancillary (but essential) investments including time, money and people
• Mining and leveraging relationships
• Integrating systems and data sources to enhance value

Date & Time:  March 21, 2019 | 11:30 AM – 1:00 PM

Location:
Johnson Pope
401 East Jackson Street
Suite 3100
Tampa, FL 33602

Cost:
Members $20
Non-Members $40

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