4:00 pm — 4:45 pm
Scottsdale, AZ
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Stop "Taxing" Your CRM Users to Gain Adoption

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Are there correlations between your CRM and paying Taxes? When we see so many organizations struggling with CRM “adoption” it creates a question: Is it possible that the users in your organization view your CRM system as a tax? Do they feel they pay into the CRM system to the benefit “the company” and others, but not me? Human nature for us all is to look at things through the WIIFM – “What’s In It For Me” prism.

In this session, we will do a CRM version of a “tax audit” to see if users fighting back against adoption are really feeling over-taxed. The session, led by Dave Whiteside of CLIENTSFirst Consulting LLC,will focus on how to find the WIIFM for your users and gain the CRM adoption you are seeking.