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THE IMPORTANCE OF COORDINATED COMMUNICATION DURING A CRISIS
June 18, 2020 @ 12:00 pm - 1:15 pm
The world has changed drastically in just a few short months, forcing all of us to try to adjust to what has been called the “new normal.” While this is definitely disconcerting and we cannot control the situation, what we can control is our response to it. The firms that succeed will be the ones that learn to adapt. This means adopting new business development processes and practices and ensuring that you stay in communication with core constituencies. During times like these, leveraging technology such as your firm’s CRM system can help you to coordinate business development efforts and more effectively engage with clients and prospects.
In this lively one-hour discussion, CRM expert Chris Fritsch, President & Client Success Consultant at CLIENSFirst Consulting, will cover the importance of CRM and related technology for marketing and business development including:
- Ensuring that your information and communications are reaching key clients and contacts;
- Identifying and leveraging key business development relationships; and
- Understanding your client’s business and preferences to help identify needs and opportunities to help.
By leveraging technology and adopting the most effective processes during this time, you can build a foundation for more effective client relationship management that will serve you well now – and help you gain an advantage during the recovery.
TO ATTEND VIRTUALLY:
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