Join moderator Mary Olson of CLIENTSFirst Consulting with Trish Guarino of Pepper Hamilton, LLP and Abigail Fairman of Richards Kibbe & Orbe LLP for an informative discussion that will help you plan, execute and get results from CRM and eMarketing integrations. This moderated panel discussion will present two firms’ experiences “marrying” and successfully integrating CRM and eMarketing, from technology selection through implementation, ongoing use and best practices. Panelists will share their experiences, challenges and effective problem-solving strategies. Email marketing regulations and compliance will be covered as well as technology solutions and insights.
10:30 am — 11:30 amPhiladelphia Marriott Downtown