The Road Ahead: Using Competitive Intelligence to Drive Business Development

In recent years, the legal landscape has become a bumpy road. The road behind is littered with the legacy of firms that stalled or were left in the dust because they had the wrong strategy – or no strategy at all. Historically, firms may have had the luxury of just coasting or being reactive to market changes – but no longer. Firms now face a flat market where buyers are in the driver’s seat.

Getting ahead today requires law firms to shift gears. Attorneys need to focus on becoming effective at business development, and this requires intelligence – competitive intelligence. They need to really understand their clients, markets and competitors.

In this interactive session, Chris Fritsch of CLIENTSFirst Consulting will provide you with a business development roadmap to help steer your attorneys in the right direction and accelerate your firm’s business development efforts. You’ll analyze tools, tactics and techniques to help your firm get ahead, and see research and results from firms that have accelerated their investments and demonstrated real ROI.  Register at http://www.legalmarketing.org/e/in/eid=163