Three Keys to Competitive Intelligence

By definition, Competitive Intelligence is the process of (legally and ethically) collecting and analyzing information about competitors’ strengths and weaknesses. But in the legal industry this can differ from corporate America. Techniques are similar, but the tool sets and processes differ because of the specific type of information lawyers need to prepare for client meetings, trials, negotiations and more. If you are not arming your lawyers with the information they need to successfully execute a meeting, you may lose them.

This program will address the what and the how of Competitive Intelligence as well as the skills and processes that transform data into actionable intelligence.

Webinar presenter Dave Whiteside is Director, Client Growth & Success at CLIENTSFirst Consulting LLC where he is responsible for the growth, retention and satisfaction of the firm’s Clients. CLIENTSFirst is a leading marketing and business development technology consulting firm providing strategic advice on Client Intelligence, CRM, eMarketing and Data Quality for law and professional services firms.

Prior to CLIENTSFirst, Dave spent 23 years with Thomson Reuters where he was involved with the development and marketing of business development tools and processes for law firms. He was also Director of the company’s Fortune 500 National Account Program and was responsible for developing and executing service programs to the legal and regulatory departments of national and global corporate legal departments. Dave is a past board member of the Legal Marketing Association Southeast Chapter. He is well known for his knowledge of CRM and business development processes and technologies. A graduate of Lake Superior State University with a degree in Marketing, Dave also holds a MBA from St. Mary’s College in California.