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March 2020

8:00 am — 5:00 pm
@ Denver, CO

Rise of the Legal Marketing Technologist – The Digital Assets Roadmap: Maximizing Email Marketing to Execute Successful Marketing Campaigns

Marketing technology is no longer something that’s nice to have. It is crucial to how we run our firms. It is constantly changing, bringing with it advancements that drive our strategy and process. Using it creatively and efficiently can set firms apart from one another. Using it poorly can set firms down an expensive path of problems and low adoption that can take years to course correct.

In a world where the competition for digital marketing mindshare has intensified, law firms can no longer rely on laissez faire email marketing. This program takes a deep dive into optimizing your email marketing campaigns.

11:00 am — 12:00 pm
@ Denver

CRM Clinic: Best Practices for CRM Success

When it comes to deriving value from a CRM system, law firms continue to struggle with bad data, lack of buy-in, and the ability (or inability) to connect to other systems. Whatever your particular CRM challenge, we have an impartial CRM expert available to help solve the problems you have.

Through interactive roundtable discussions you can engage in open discussions with a group of your industry peers, as you rotate from table to table. Each table addresses a different topic and is facilitated by a CRM expert.

Join Chris Fritsch and others to get the help you need to succeed with CRM.

April 2020

3:15 pm — 4:00 pm
@ Washington DC

The Data Quality Domino Effect

Organizations spend a great deal of time carefully lining up plans for effective communication and a great deal of money executing those plans. Like dominoes, messages are carefully aligned with target audiences and sectors to achieve critical objectives. Each communication and each interaction are carefully planned, but bad CRM data can topple the most effective strategy. Without clean, correct, and complete data, messages fall flat, interactions with audiences become ineffective, and results quickly erode. This session led by Chris Fritsch of CLIENTSFirst Consulting reveals the true costs of bad data and provides specific, actionable solutions to this common problem,

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