Alumni relations is a powerful yet often underutilized aspect of law firm marketing and business development. Maintaining a robust network of former attorneys and staff can yield numerous benefits, from enhancing brand reputation to talent management to generating new business…
Business development basic training for your troops should be done early and often. While it’s almost never too soon to begin training in the basics of business development, attorneys who have been practicing 4 years or more tend to make…
Chris Fritsch will present a program on "More with Less: Effective Marketing and Business Development Strategies for Small and Mid-Sized Law Firms" at the Ark Mid-Size Law Firm Summit in Chicago on June 14-15 with Stefanie Marrone. Chris and Stefanie…
CRM is foundational to the success of law firms’ Marketing and BD efforts. It is the primary tool to centralize all contacts and help firms derive a vast array of business benefits, from improving firm communications, to enhancing client satisfaction,…