An Apple a Day Keeps CRM Failure Away
Everyone has heard the saying "an apple a day keeps the doctor away". OK, now I know some of you are wondering what the heck that has to do with CRM success. Sometimes it is the little things you do each…
An Apple a Day Keeps CRM Failure Away Part 2 – A Bad Apple
In the past, you may have heard stories about CRM failures, disasters and unmet expectations. CRM has been branded as an over-hyped, overpriced technology with poor adoption and little or no ROI. It’s rotten to the core. In fact, some people…
CRM On the Shelf
It’s easy to question the relevance of CRM now that there is newer technology on the market or because of the CRM implementations that failed to meet expectations in the past. What is more difficult is to take some responsibility…
Is CRM Dead?
It might appear that the development of all of this new relationship management technology could make the old CRM seem a little, well… tired. Let’s face it, it does seem like CRM has gotten a little long in the tooth.…
Client Relationship ‘Management’
Complaints abound about the failures of CRM, a.k.a. Client Relationship Management. Some of the popular ones include, “We’re not getting any return on our CRM investment,” or “You mean we actually have to spend attorney time on CRM?” and the…
