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ROI – The Only Technology Acronym That Matters

Chris Fritsch of CLIENTSFirst Consulting will show how firms how can get payback from marketing technology investments and provide real value to the firm and attorneys. You will explore legal marketing technology tools for relationship management (CRM and ERM) CI and BI, proposal generation, experience management and social media, and learn how they can be implemented strategically to improve communication, coordination and Client service and increase revenue -- all of which can ultimately raise the credibility and profile of your marketing team.
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