For years, law firm client development has evolved along a continuum, from marketing to business development to sales. While the individual paths may be distinct and may diverge in some areas, it’s vital to be able to recognize where these…
For years, law firm client development has been evolving along a continuum, from marketing to business development (BD) to sales. While some firms have focused their footing primarily on one or two of these areas, the most successful firms will…
Smart leaders are always looking for ways to make their firms more efficient and profitable. Outsourcing some administrative functions, especially in areas involving some of technologies that support marketing and business development, can be an excellent option to improve operational efficiencies,…
In the rapidly evolving world of legal services, artificial intelligence (AI) is no longer just an emerging technology; it's a pivotal force revolutionizing how law firms of all sizes operate and market themselves. AI is helping law firm professionals improve…
In the competitive legal industry, the right marketing strategies can set a firm apart. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving tactics, staying updated is essential. Chris Fritsch and Stefanie…
Over the more than 15 years we have spent working together with hundreds of top law firms on marketing technology selection and success, we have seen a number of changes, developments and trends in the industry. This experience as trusted…
Chris Fritsch, Founder & CRM Success Consultant for CLIENTSFirst Consulting, and Stefanie Marrone, Founder of Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly, recently presented a webinar on their experiences with creating and managing alumni relations programs, alumni data management strategies and…
Join Chris Fritsch, Founder of CLIENTSFirst Consulting and CRM Success Consultant, and Stefanie Marrone, law firm marketer and popular Social Media Butterfly blogger, for part three of their popular marketing small- and mid-size law firm webinar series on August 10…
Join Chris Fritsch and Stefanie Marrone for part 2 of their webinar on effective marketing strategies for small- and mid-size law firms on June 23 at 12:30pm ET. In this webinar, Chris Fritsch, CRM and marketing technology strategist and consultant…
Chris Fritsch will present a program on "More with Less: Effective Marketing and Business Development Strategies for Small and Mid-Sized Law Firms" at the Ark Mid-Size Law Firm Summit in Chicago on June 14-15 with Stefanie Marrone. Chris and Stefanie…
As states across the country consider lifting restrictions and allowing business and other activities to resume, many businesses are anticipating what operations will look like in the weeks, months and even years to come. What does #TheNewNormal mean for your…
Chris Fritsch has been recognized as a top Marketing & Business Development thought leader in the JD Supra 2018 Readers Choice Awards. An author, speaker and regular JD Supra contributor of marketing and business development technology insights and commentary, Chris…
Despite the challenges we all sometimes face with the sheer volume, email is still an essential tool for connecting with Clients and prospects. Whether you’re updating them on legal developments or inviting them to an event, the goal of email…
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