The CRM Finish Line

- By


Once you have gotten through the CRM hurdles, it’s only natural to start looking for the CRM finish line and looking forward to CRM success. Surely it must be close. I mean, come on… you’ve worked so hard. You clearly deserve a reward or maybe some recognition – or at least the satisfaction that comes from a job well done. Actually, forget satisfaction… you deserve a medal. Right? Or at least a rest. 

Unfortunately, the problem with looking ahead for the finish line is that you assume there actually is one. I hate to be the one to break the news to you: there isn’t actually a CRM finish line. In fact, this is one really, really long race.

I know that right now some of you may be thinking how depressing this sounds. You have worked so hard … endured so much… and for what? Now I’m telling you that you aren’t done – and you don’t even get to rest. You may feel a little like Sisyphus, the guy in mythology who was doomed to spend eternity pushing a huge rock up a steep hill only to have it roll back down each time he got near the top. (OK, I admit I took way too much Latin as a kid, and I’ve been looking for a chance to use some of it… but I digress.)

But wait. Don’t be discouraged. The fact that CRM is never finished is actually good news. (And yes, I am one  of those annoying glass-half-full  kind of people). Because there is no finish line, it means that, when it comes to CRM, you don’t have to worry about being in a hurry. You can take your time. It’s not a competition. In fact, all you have to focus on is moving forward and getting a little better each day. If you just do that, you will have achieved CRM success and won the CRM race without even breaking a sweat.