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The CRM Finish Line


Once you have gotten through the CRM hurdles, it’s only natural to start looking for the CRM finish line and looking forward to CRM success. Surely it must be close. I mean, come on… you’ve worked so hard. You clearly deserve a reward or maybe some recognition – or at least the satisfaction that comes from a job well done. Actually, forget satisfaction… you deserve a medal. Right? Or at least a rest. 

Unfortunately, the problem with looking ahead for the finish line is that you assume there actually is one. I hate to be the one to break the news to you: there isn’t actually a CRM finish line. In fact, this is one really, really long race.

I know that right now some of you may be thinking how depressing this sounds. You have worked so hard … endured so much… and for what? Now I’m telling you that you aren’t done – and you don’t even get to rest. You may feel a little like Sisyphus, the guy in mythology who was doomed to spend eternity pushing a huge rock up a steep hill only to have it roll back down each time he got near the top. (OK, I admit I took way too much Latin as a kid, and I’ve been looking for a chance to use some of it… but I digress.)

But wait. Don’t be discouraged. The fact that CRM is never finished is actually good news. (And yes, I am one  of those annoying glass-half-full  kind of people). Because there is no finish line, it means that, when it comes to CRM, you don’t have to worry about being in a hurry. You can take your time. It’s not a competition. In fact, all you have to focus on is moving forward and getting a little better each day. If you just do that, you will have achieved CRM success and won the CRM race without even breaking a sweat.

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