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The Data Quality Doctor Is In


If you think you may be suffering from data quality depression, it can be helpful to see a specialist such as a CRM data quality consultant who is familiar with its causes and effects – and who is expert in prescribing the right treatment for your specific problem.

The diagnosis will often begin with a checkup, which is a complete assessment and analysis of your data quality situation. Your consultant will begin by taking your CRM pulse by meeting with you and other key stakeholders and system users to ask a series of targeted questions designed to get to the heart of the issues. Questions will focus on issues such as end user participation, leadership buy-in, training, communications, planning, resources, technology and other potentially ‘sore’ subjects.

The consultant can also run tests on your ‘system’ to diagnose any additional potential problems with things like system configuration, contact categorization, information standardization and list management.

After a complete check-up, your CRM success consultant will then make specific recommendations to help take away your CRM data quality pain…

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