CRM as a Growth Strategy: Turning Data into Business Development Success
March 26 @ 11:00 am - 5:00 pm
Too often, CRM can become a glorified Rolodex—a necessary but underutilized tool in law firms. Today, firms that embrace CRM as a strategic asset are gaining a competitive edge in business development, client engagement, and revenue growth.
Join CLIENTSFirst Consulting for an insightful discussion on how law firms can transform CRM from a passive data storage system into a powerful driver of business development success. Led by CRM expert Chris Fritsch, this webinar will provide practical strategies to help law firm marketing and business development teams:
- Increase CRM adoption across BD and marketing teams while minimizing lawyer involvement.
- Turn CRM data into actionable insights for proactive business development.
- Leverage relationship intelligence to enhance cross-selling and client expansion.
- Streamline workflows and eliminate manual tasks to free up BD teams for higher-value initiatives.
- Integrate CRM with ERM and marketing automation for a comprehensive BD strategy.
This session will provide real-world solutions for overcoming common adoption challenges and making CRM a growth engine for your firm.
Key Takeaways:
✅ Shift CRM from a system to a strategy
✅ Improve adoption without burdening attorneys
✅ Use CRM for business development
✅ Ensure data quality for better results
