CRM Success Tips Blog

Getting professionals to participate in eMarketing and list management requires that firm leaders demonstrate support and actively participate. Here are a few more suggestions to help engage your team. Leading by Example  Having the support of firm leadership is an essential element of eMarketing success. Internal communications should come from firm leaders who are supportive and who prioritize sharing contacts, assisting with list management and utilizing firm technology such as the CRM system, to encourage participation among the professionals. Regular follow-up communications with statistics on participation and list size should also be distributed to encourage ongoing participation. Remember, CRM and eMarketing list management never really “end.” The good news is that means

Being able to effectively communicate with clients and contacts over email has been a priority for many firms during the past year – and continues to be as in-person live meetings and events are essentially still on hold for the foreseeable future. As a result, it’s more important than ever to focus on processes and technology for effective eMarketing communication and list management. Oversaturation Our contacts have been drowning in a deluge of marketing communications and are still being inundated with invitations to webinars and virtual meetings and events. If some haven’t already unsubscribed, it won’t take long for them to escape by hitting the ”unsubscribe all” button if they’re getting too

When exploring eMarketing and CRM systems and integrations, here are a few more features and other important things to consider: Analytics More firms are finally starting to rely on metrics to help refine the content they send. The eMarketing system you select should have out-of-the-box reports for measuring the success of mailings and the quality of mailing lists, as well as identifying which individuals received, opened and clicked on an email. This information empowers system users to follow up personally with those contacts, which enhances opportunities for business development – and drives CRM adoption as an added benefit. Bounce-backs After a campaign, being able to identify and report on contacts with bad

Often when firms embark on implementing a Client Relationship Management (CRM) system, the primary motivation is to have centralized contacts and lists so they can send clients and prospects newsletters, alerts, thought leadership pieces and/or event invitations. Significant effort and expense go into choosing and implementing the right CRM, but sometimes less consideration goes into the selection of the email delivery tool, known as an eMarketing or marketing automation system. In fact, because these systems are (or should be) tightly integrated, the consideration of one system typically should not be made without the other. When exploring the two systems, here are a few features and other things to consider. Bi-directional Synchronization Data

But Is Outsourcing Marketing Technology Right for Your Firm? There are many factors to consider before deciding to outsource CRM,  eMarketing or Data Quality functions. To help determine if outsourcing marketing technology support is right for you, consider these four questions: Why are you thinking of outsourcing? If your existing staff is too busy with day-to-day tasks, processes and requests to focus on more strategic initiatives or goals, or if gaps in knowledge are preventing you from realizing the benefits of your marketing and business development technology systems, your team could likely reap a significant return from outsourcing. What are the short-term and long-term goals you want to achieve or problems you

But Is Outsourcing Marketing Technology Right for Your Firm? Smart leaders are always looking for ways to make their firms more efficient and profitable. Outsourcing some administrative functions, especially in areas involving some of  the technologies that support marketing and business development, can be an excellent option to improve operational efficiencies, enhance business development and ultimately increase profitability. Three areas that are particularly well-suited to outsourcing marketing technology support are management of the firm’s Customer Relationship Management (CRM) and eMarketing systems and cleaning and maintaining the firm’s data. All three of these roles can be particularly challenging in a professional services firm. While this technology is critical to support the firm’s marketing

The Honeymoon Once a firm is ready to begin the marketing technology implementation, it’s important to focus on doing everything possible to ensure that the initial “honeymoon period” of the technology rollout is blissful. One way to do this is to start small. Begin by finding a pilot group of attorneys who could really benefit from using  the technology. Look for a group with a strong, committed leader and an interest in marketing or business development. Spend some quality time talking to the group to get to know their desires. Are there problems they want solved, processes they want automated or information they need access to? Adopt and adapt the technology to

The Perfect Partner/Provider The beauty of technology is that it can do so many things. The problem with technology is… it can do so many things. But for technology to succeed, it has to satisfy a need. So, it can be a mistake to fall for any type of technology too quickly.  Frequently, firms get infatuated with the latest and greatest software without fully investigating other options, or more importantly, really understanding their unique requirements. Because each firm is unique, technology selection should start with a needs assessment. Interviews should be conducted with key stakeholders to determine how the technology can really help them. It’s important to focus on people, processes and