Four Strategies to Turn Your CRM into a Pot of Gold
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 14, 2024
Category Uncategorized Finding the right CRM system for your law firm can be trickier than catching a leprechaun. There are many options to consider, each with its own unique features and functions. Plus, a failed CRM implementation can be extremely costly, in...
Five Ways Garbage Data Can Undermine Your CRM Strategy
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 7, 2024
Category CRM Data Management Data Quality Strategy We have come a long way since the old term “garbage in, garbage out” was first used to describe flawed –i.e. garbage -- data input that produces flawed “garbage” output. Since then, data management has evolved tremendously; progressing from manually...
Six Data Quality Management Issues and How to Solve Them
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 29, 2024
Category Data Cleansing Data Management Data Quality After you have implemented your CRM system, how can you ensure that the data coming in is clean, correct and up-to-date? Not only that but how can you make sure it stays clean? Accurate data quality is crucial for any...
Top Five Myths About Outsourcing Marketing Technology and Data Quality Support
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 22, 2024
Category Data Quality Marketing Technology Outsourcing In today’s digital-first world, more and more law firms rely on their marketing technology infrastructure to improve client satisfaction, increase internal collaboration, and most importantly, reduce the amount of time attorneys and professionals spend on tedious, manual processes that take...
Three Ways to Get Lawyers to Fall In Love with Marketing Technology
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 15, 2024
Category Adoption CRM Marketing Technology While it may (or may not) be shocking that 50% of marriages end in divorce, what may be a more jarring statistic is how 77% of lawyers have experienced a failed technology implementation. And while some may take a second...
Three Key Building Blocks to Developing A Successful CRM Project
Posted by David Whiteside, Director, Client Growth & Success and Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 8, 2024
Category Uncategorized Building your ideal home with all the extravagant features your heart desires is a dream everyone has. While the concept of your dream home sounds lovely, many people dont consider, like with any project, the amount of work that comes...
Cleaning Up Your CRM Data: Five Ideas to Get Started
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 1, 2024
Category CRM Systems Data Cleansing Data Management Data Quality In today's day and age, we are inundated with large amounts of data, coming in from new sources, containing a greater variety and more complex data sets. But what we need isn’t more data, but better data. According to trusted...
Exploring the Boundaries of Using Artificial Intelligence in Legal Marketing
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant and Stefanie Marrone, The Social Media Butterfly on
January 25, 2024
Category Artificial Intelligence Marketing Automation Marketing Technology Technology The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI's data analysis capabilities, process automation efficiencies, and precision in delivering...
Don’t be Content with Subpar Content: Five Content Marketing Best Practices
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant and Rachel Fields, Client Success Consultant on
January 18, 2024
Category Email Marketing eMarketing In the past, we have outlined eMarketing best practices, integrating your eMarketing system with other marketing technology, and even discussed using artificial intelligence in your email marketing strategy. However, if you've got all the elements in place and your email...
Four Reasons a Law Firm Should Have a CRM Integration
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
January 10, 2024
Category CRM Integration Marketing Technology Although the law firm business model is built around forging strong relationships and lasting connections, there is probably no other industry with more disconnected data systems than legal. Too often we hear complaints from legal marketers and business developers struggling...