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Getting Engaged: Enticing Lawyers to Commit to Marketing Technology – Part 4

Posted by on Category CRM Marketing Technology
The Honeymoon Once a firm is ready to begin the marketing technology implementation, it’s important to focus on doing everything possible to ensure that the initial “honeymoon period” of the technology rollout is blissful. One way to do this is to start small. Begin by finding a pilot group of attorneys who could really benefit from using  the technology. Look for a group with a strong, committed leader and an interest in marketing or business development. Spend some quality time talking to the group to get to know their desires. Are there problems they want solved, processes they want automated or information they need access to? Adopt and adapt the technology to

Getting Engaged: Enticing Lawyers to Commit to Marketing Technology – Part 3

Posted by on Category CRM Data Quality eMarketing Marketing Technology
Planning for “Happy Ever After” Like any good affair, a successful technology deployment requires extensive planning. There are a number of important considerations, but based on experience gained from working together with hundreds of firms on successful marketing and business development technology implementations, here are some of the most effective planning areas we frequently advise Clients to focus on: Training – Firms that are successful with technology put an emphasis on training. For many systems, training is best conducted one-on-one with attorneys, using information that is both real and relevant. Training should not be a one-size-fits-all approach. Instead, customized training should be provided to different groups based on their needs. To accommodate

Getting Engaged: Enticing Lawyers to Commit to Marketing Technology – Part 2

Posted by on Category CRM Marketing Technology
The Perfect Partner/Provider The beauty of technology is that it can do so many things. The problem with technology is… it can do so many things. But for technology to succeed, it has to satisfy a need. So, it can be a mistake to fall for any type of technology too quickly.  Frequently, firms get infatuated with the latest and greatest software without fully investigating other options, or more importantly, really understanding their unique requirements. Because each firm is unique, technology selection should start with a needs assessment. Interviews should be conducted with key stakeholders to determine how the technology can really help them. It’s important to focus on people, processes and

Marketing and Business Development Success in TheNewNormal- Part 3

Posted by and on Category CRM
The Right Resources   Often people make an investment in technology without considering the totality of the resources they will need to succeed. Buying the software is the first cost. To get a return on your technology investments, you also need additional resources including: Money Firms frequently underestimate the amount of financial resources required to successfully deploy marketing and business development technology. In addition to the purchase of licenses or subscriptions, success often requires additional investments in a number of areas such as: Professional services to configure and implement Integrations with other systems or technology Training of system administrators and users Ongoing annual service and support Automated and/or manual data cleansing Time

Marketing and Business Development Success in The New Normal – Part 2

Posted by and on Category Business Development Data Quality
The Importance of Data Quality in #TheNewNormal While technology tools are incredibly valuable, they are only as good as the data they contain. Without good data quality you face a number of challenges including: Communication is challenging: If you can’t reach your target audiences and communicate with clients and prospects, your marketing efforts will be less effective. Events are ineffective: When invitations don’t reach the right audiences, you can’t connect with the right contacts and end up wasting time and money. Technology adoption plummets: If your systems are littered with duplicative, dated data, users won’t participate, and your technology investments will be wasted. Coordination is difficult: Unless everyone in your organization is

Marketing and Business Development Success in TheNewNormal

Posted by and on Category Business Development Marketing
As states across the country consider lifting restrictions and allowing business and other activities to resume, many businesses are anticipating what operations will look like in the weeks, months and even years to come. What does #TheNewNormal mean for your own team and your clients? Here is what we are hearing from our clients, along with a few predictions of our own. It’s Not Business as Usual Firms of all sizes are instituting cost-cutting measures in the form of salary reductions, layoffs and furloughs. Some partners are also being asked to defer distributions and forego bonuses and even contribute capital. Almost every firm has imposed a hiring freeze. Many summer associate programs

A Coordinated Response–Part 3: Leveraging CRM and Related Technology to Communicate During the COVID-19 Crisis

Posted by and on Category COVID-19 CRM
While CRM systems are essential to assist in communicating effectively and coordinating your responses and outreach during this crisis, there are also a number of other supporting technologies that you can invest in and leverage to support your organization in its outreach and business development efforts at this challenging time. ERM Systems It is important to ensure that the right people in your organization are responsible for reaching out to every relevant contact. While many firms have tasked relationship or billing professionals with this outreach, these are not always the people with the most significant day-to-day interactions with some clients. Additionally, their relationships may be with people who are not the right

A Coordinated Response–Part 2: Leveraging CRM & Related Technology to Communicate during the COVID-19 Crisis

Posted by and on Category COVID-19 CRM
During a crisis, leveraging technology can help you to coordinate communication and business development efforts and more effectively engage with clients and prospects. Right now, with employees working from home, collaboration requires more thought and effort than it would under normal circumstances. It will be especially important to track and coordinate who is in charge of marketing and other outreach activities such as emails, calls, blog posts and webinars for all of your most important contacts. This will help to ensure that no relevant client or contact gets missed because everyone thought that someone else was handling the relationship. It also helps to prevent oversaturating the same contacts with too many messages

A Coordinated Response: Leveraging CRM and Related Technology to Communicate During the COVID-19 Crisis

Posted by and on Category CRM ERM
The world is drastically different than it was just a few short weeks ago, forcing all of us to try to adjust to what is being called the #TheNewNormal - which we all know is anything but. While we can\'t control the situation, which is definitely disconcerting, what we can control is our response to it. The firms that succeed will be the ones that learn to adapt. This means adopting new business development processes, practices and technology to ensure that you can stay in continuous communication with your core constituencies. The Right Approach By now, like most firms, you have probably sent at least a few (hundred) COVID-19 related emails. Of

Why Correct Contact Data Is Critical During the COVID-19 Crisis

Posted by and on Category Data Quality
As the COVID-19 situation is rapidly unfolding, it has never been more important to be able to effectively communicate and maintain relationships with your core constituencies – but this can be challenging. We are hearing from firms across the country that are working frantically to issue relevant guidance to clients and key contacts, but many are struggling due to the quality of their data. Having correct, current and complete contact data is essential to all businesses. But times of crisis such as these, where conditions are constantly evolving, necessitate sending time-sensitive and sustained communications as well as focused outreach to provide essential information for clients and contacts. Underpinning the success of effective
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