eMarketing and CRM Systems: Can We Talk?
by Rachel Fields, Client Success Consultant
More often than not, when firms first embark on implementing CRM, their primary motivation is to be able to have centralized mailing lists so they can send their clients and prospects newsletters,
Recognizing the Quiet Power of Your CRM Data
by Julie Amos, Chief Strategy Officer and Chris Fritsch, Client Success Consultant
Marketing departments today often spend a great deal of their time focusing on things that involve strategies and planning. To support these critical activities,
Getting to the Heart of eMarketing
by Julie Amos, Chief Strategy Officer
Recently, legal marketing professionals from around the globe gathered in New Orleans for the 2018 Legal Marketing Association Annual Conference. One breakout session titled, “Humanity Isn’t a Trend – It’s the Key to Digital Marketing and Branding Success,” presented by Terry Isner,
Effective eMarketing – Don’t be Content with Subpar Content
by Rachel Fields, Client Success Consultant
In previous posts, we addressed best practices for eMarketing and email design as well as internal processes for creating good email communications.
Effective eMarketing – Processes & Procedures for Efficient Email Campaigns
by Rachel Fields, Client Success Consultant
Why is it so hard for Marketing to get an email communication out the door in a timely manner? In working together with hundreds of law and other professional services firms over the last 10 years,
Six Tips to Select the Right CRM System: Evaluate Products and Providers
Once you have identified a few CRM systems that meet your requirements, you can begin the vetting process to select the right CRM system for your firm.
Tip 4: Direct the Demonstrations
It’s essential that the CRM demonstrations allow you to make an informed decision and adequately and accurately compare systems,
Six Tips to Select the Right CRM System
by Chris Fritsch, Client Success Consultant
Research estimates that up to 70% of CRM systems fail to meet expectations – and a failed CRM implementation can be extremely costly, not just in terms of the financial expense,
GDPR Compliance: Process, Communications & Testing
by Rachel Fields, Client Success Consultant
In last week’s post we covered the basics of GDPR and new data privacy regulations as well as preparation of your contact data and CRM system to accommodate new data privacy information.
Relieving the CRM “Tax” Burden
by Dave Whiteside, Director, Client Growth & Success
I often see charters and business cases with a list of desired CRM benefits that look like this list below:
- Better client relationships….
- Less client attrition….
Are You “Taxing” Your CRM Users?
by Dave Whiteside, Director, Client Growth & Success
When we see so many firms struggling with CRM “adoption” it creates a question: Is it possible that the professionals in your firm view your CRM system as a tax?
Contact Management 101: Caring for Your Most Important Assets – Relationships
by Chris Fritsch, Client Success Consultant
To help communicate the importance of centralized contact management, we have compiled 10 top tips:
- Think of contact management as an investment. Contacts are valuable commodities and investing just a little time up front can pay dividends in the future.
Contact Management 101: So Many Contacts, So Many Ways to Manage Them
by Chris Fritsch, Client Success Consultant
While formal contact management may be foreign to younger lawyers, this isn’t necessarily a generational issue. In fact, we now frequently find that even some of the most experienced lawyers are managing their contacts in different ways.