There may be no CRM project quite as challenging as data migration and deduplication. If approached without a strategy and plan, this type of data cleanup can seem like a daunting and endless task that generates frustration and drains firm resources.
In reality, data quality isn’t a task or an initiative – it’s on ongoing project that must be approached strategically in order to achieve CRM success. Having good data quality is essential to encourage user buy-in and adoption, especially among attorneys who can be inherently a bit skeptical.
Dedicated data quality resources must be planned and budgeted for in advance.