10 Success Tips for Managing Your eMarketing Lists
– By Rachel Fields and Chris Fritsch
CRM is one of the best technology tools for effective eMarketing and communication with Clients and other contacts. But, as with other aspects of CRM, achieving the desired results often also requires putting effective processes and procedures in place.
In professional services firms, lists for alerts, updates, newsletters, invitations and other communications are typically the primary means for segmenting a firm’s contacts and ensuring that the firm regularly communications with its target audiences to share relevant information and attorney experience and expertise. As a result,
When Attorneys Ask, “What’s In It (CRM) For Me?”
– By Rachel Fields and Chris Fritsch
Most law firms have a CRM system, but few can say that they are actually getting return on their CRM investment. How much value it provides in a law firm depends on attorney buy-in. If your firm wants to increase adoption, you have to show them not just why CRM is important for the success of the firm, but what’s in it for them. Here are some suggestions for demonstrating real value for your attorneys.
For CRM to succeed in a law firm,
The Top 10 Challenges to CRM Success and How to Avoid Them
– By Rachel Fields and Chris Fritsch
There are a number of issues and challenges that can occur when implementing a CRM that prevent CRM Success. In fact, research from leading industry experts has suggested that up to 70% of CRM implementations may fail to meet expectations. The good news is that CRM Success Is possible – if you can identify potential challenges early and are prepared with solutions.
Based on almost 12 years of consulting experience gained while working together with hundreds of Clients on successful CRM implementations, here are some of the biggest potential challenges we typically see – along with some best practices and solutions for success:
1.
10 Success Tips for Managing Your eMarketing Lists
– By Rachel Fields and Chris Fritsch
CRM is one of the best technology tools for effective eMarketing and communication with Clients and other contacts. But, as with other aspects of CRM, achieving the desired results often also requires putting effective processes and procedures in place.
In professional services firms, lists for alerts, updates, newsletters, invitations and other communications are typically the primary means for segmenting a firm’s contacts and ensuring that the firm regularly communications with its target audiences to share relevant information and attorney experience and expertise. As a result,
When Attorneys Ask, “What’s In It (CRM) For Me?”- Part 2: What They Need To Succeed
– By Rachel Fields and Chris Fritsch
The team at CLIENTSFirst has helped hundreds of firms succeed with CRM. A key to that success for many firms involves getting attorneys to use the system or at least share their information. However, as mentioned in our last post, When Attorneys Ask, “What’s In It (CRM) For Me, getting attorney adoption can be challenging unless you can demonstrate that the system will provide them with benefits they really care about.
Based on more than 12 years of experience in working together with top professional services firms,
When Attorneys Ask, “What’s In It (CRM) For Me?” – Part 1
– By Rachel Fields and Chris Fritsch
Most law firms have a CRM system, but few can say that they are actually getting return on their CRM investment. How much value it provides in a law firm depends on attorney buy-in. If your firm wants to increase adoption, you have to show them not just why CRM is important for the success of the firm, but what’s in it for them. Here are some suggestions for demonstrating real value for your attorneys.
For CRM to succeed in a law firm,
Top Benefits of Outsourcing Marketing Technology Support – Part 2: Is Outsourcing Right for Your Firm?
-by Chris Fritsch, CRM and Client Success Consultant
Outsourcing some marketing functions, especially in areas that involve technologies to support marketing and business development, can solve a number of problems and provide important benefits for your firm and team. In our last post, Top Benefits of Outsourcing Marketing Technology Support Part 1, we offered some good examples and a summary of the benefits that firms can gain from outsourcing. But before you determine that outsourcing is right for your firm, consider these key questions to help you decide:
Is Outsourcing Right for Your Firm?
Top Benefits of Outsourcing Marketing Technology Support
Firm leaders are always looking for ways to make their organizations more efficient, reduce costs improve business development effectiveness and enhance profitability. To help firms achieve all of these important goals, outsourcing marketing functions can be an excellent option – especially in areas that involve technologies to support marketing and business development.
In over a decade of helping hundreds of firms improve marketing and business development technology processes and efficiency, we have found that outsourcing key functions to trained and experienced professionals can solve a number of problems while also providing important benefits.
Top Benefits of Outsourcing Marketing Technology Support – Part 1
Firm leaders are always looking for ways to make their organizations more efficient, reduce costs improve business development effectiveness and enhance profitability. To help firms achieve all of these important goals, outsourcing marketing functions can be an excellent option – especially in areas that involve technologies to support marketing and business development.
In over a decade of helping hundreds of firms improve marketing and business development technology processes and efficiency, we have found that outsourcing key functions to trained and experienced professionals can solve a number of problems while also providing important benefits.
The Top 10 Challenges to CRM Success and How to Avoid Them – Part 2
– By Rachel Fields and Chris Fritsch
In our previous post, The Top 10 Challenges to CRM Success and How to Avoid Them – Part 1, we discussed the five challenges that are most often encountered when implementing a CRM. Here are five more that we typically see – along with some best practices and solutions for success:
6. Resources
Successful CRM implementations are not quick, easy or cheap. This is the reason they are also not common. Failure to dedicate adequate resources – including time,
The Top 10 Challenges to CRM Success and How to Avoid Them – Part 1
– By Rachel Fields and Chris Fritsch
There are a number of issues and challenges that can occur when implementing a CRM that prevent CRM Success. In fact, research from leading industry experts has suggested that up to 70% of CRM implementations may fail to meet expectations. The good news is that CRM Success Is possible – if you can identify potential challenges early and are prepared with solutions.
Based on almost 12 years of consulting experience gained while working together with hundreds of Clients on successful CRM implementations, here are some of the biggest potential challenges we typically see – along with some best practices and solutions for success:
The Benefits of CRM Integrations
– by Chris Fritsch, Client Success Consultant
Even though the entire law firm business model is built around forging long-term relationships and connections, there probably is no other industry with more disconnected systems and data. Legal marketing professionals and technologists are constantly struggling with the challenges caused by juggling so many disconnected systems including: CRM and ERM, eMarketing systems and blogs, websites, intranets and portals, experience databases, proposal generators, social listening and competitive intelligence tools and more. And don’t even get me started on the spreadsheets. All of this can lead to a significant number of people and processes issues.
Manage CRM Expectations To Avoid Epic CRM ‘Fails’
by Chris Fritsch, CRM Success Consultant
It’s no secret that CRM system implementations can be complex and often problematic – and, as a result, they often have notoriously high failure rates. In fact, research from industry experts indicates that up to 70 percent of CRM implementations may fail to meet expectations.
In helping hundreds of Clients with their CRM implementations over the last 12 years, we’ve observed many of the most common problems – and even a few unique ones. But the one reason that CRM commonly fails to meet expectations actually has very little to do with the CRM technology: it’s that the expectations for CRM success are often wrong.
CRM Integration Options That Add Value
– By Chris Fritsch, CRM Success Consultant
There are plenty of benefits to be gained by integrating systems with CRM, as we discussed in our last post, “The Benefits of CRM Integration.” So, what are some of the more beneficial CRM integrations when it comes to legal marketing technology? Here are a few:
- eMarketing Data: The value of a CRM system can almost always be enhanced by the integration of an eMarketing system. This can be extremely beneficial to bring in analytics and potential business development activities gathered from email campaigns and events.