The Dirty Data Domino Effect: It’s Not Just a CRM Problem – Part 2
Bad data in professional services firms often transcends the CRM. Time and billing data can often be the worst. In many firms, the information in the financial systems is often entered haphazardly by assistants whose primary objective is to get a matter open as quickly as possible so the billing can begin. While this hasty business process is understandable, it also represents a missed opportunity to enter relevant data about Clients such as their company, key contacts and industries.
Compensation systems can compound the problem with companies entered multiple times to facilitate sharing credit. For a firm’s top Clients,
The Dirty Data Domino Effect
The Data Quality Dilemma
Marketing and business development professionals spend a great deal of time carefully lining up plans to effectively communicate with key contacts. Like dominoes, we align our messages and target our audiences to achieve critical objectives; each communication, each invitation, each interaction carefully placed to reach the desired result.
But one thing can cause even the most effective marketing strategy to topple: bad data. Without clean, correct and complete data, our messages can fall flat, our interactions become ineffective and our results erode.
Big Bad Data
These days, we keep hearing a lot of buzz about big data,
10 Success Tips for Managing Your eMarketing Lists
CRM is one of the best technology tools for effective eMarketing and communication with Clients and other contacts. But, as with other aspects of CRM, achieving the desired results often also requires putting effective processes and procedures in place.
In professional services firms, lists for alerts, updates, newsletters, invitations and other communications are typically the primary means for segmenting a firm’s contacts and ensuring that the firm regularly communications with its target audiences to share relevant information and attorney experience and expertise. As a result, in working together with hundreds of top firms to help them achieve CRM and eMarketing success,
When Attorneys Ask, “What’s In It (CRM) For Me?”
Most law firms have a CRM system, but few can say that they are actually getting return on their CRM investment. How much value it provides in a law firm depends on attorney buy-in. If your firm wants to increase adoption, you have to show them not just why CRM is important for the success of the firm, but what’s in it for them. Here are some suggestions for demonstrating real value for your attorneys.
For CRM to succeed in a law firm, the attorneys first need to understand that if they commit some time to it, CRM can make their professional lives easier and less stressful,
The Top 10 Challenges to CRM Success and How to Avoid Them
There are a number of issues and challenges that can occur when implementing a CRM that prevent CRM Success. In fact, research from leading industry experts has suggested that up to 70% of CRM implementations may fail to meet expectations. The good news is that CRM Success Is possible – if you can identify potential challenges early and are prepared with solutions.
Based on almost 12 years of consulting experience gained while working together with hundreds of Clients on successful CRM implementations, here are some of the biggest potential challenges we typically see – along with some best practices and solutions for success:
1.
10 Success Tips for Managing Your eMarketing Lists
CRM is one of the best technology tools for effective eMarketing and communication with Clients and other contacts. But, as with other aspects of CRM, achieving the desired results often also requires putting effective processes and procedures in place.
In professional services firms, lists for alerts, updates, newsletters, invitations and other communications are typically the primary means for segmenting a firm’s contacts and ensuring that the firm regularly communications with its target audiences to share relevant information and attorney experience and expertise. As a result, in working together with hundreds of top firms to help them achieve CRM and eMarketing success,
When Attorneys Ask, “What’s In It (CRM) For Me?”- Part 2: What They Need To Succeed
The team at CLIENTSFirst has helped hundreds of firms succeed with CRM. A key to that success for many firms involves getting attorneys to use the system or at least share their information. However, as mentioned in our last post, When Attorneys Ask, “What’s In It (CRM) For Me, getting attorney adoption can be challenging unless you can demonstrate that the system will provide them with benefits they really care about.
Based on more than 12 years of experience in working together with top professional services firms, here are some of the key CRM needs that attorneys find most valuable.
When Attorneys Ask, “What’s In It (CRM) For Me?” – Part 1
Most law firms have a CRM system, but few can say that they are actually getting return on their CRM investment. How much value it provides in a law firm depends on attorney buy-in. If your firm wants to increase adoption, you have to show them not just why CRM is important for the success of the firm, but what’s in it for them. Here are some suggestions for demonstrating real value for your attorneys.
For CRM to succeed in a law firm, the attorneys first need to understand that if they commit some time to it, CRM can make their professional lives easier and less stressful,
Top Benefits of Outsourcing Marketing Technology Support – Part 2: Is Outsourcing Right for Your Firm?
Outsourcing some marketing functions, especially in areas that involve technologies to support marketing and business development, can solve a number of problems and provide important benefits for your firm and team. In our last post, Top Benefits of Outsourcing Marketing Technology Support Part 1, we offered some good examples and a summary of the benefits that firms can gain from outsourcing. But before you determine that outsourcing is right for your firm, consider these key questions to help you decide:
Is Outsourcing Right for Your Firm?
There are many factors to consider before deciding to outsource marketing and business development technology functions.
Top Benefits of Outsourcing Marketing Technology Support
Firm leaders are always looking for ways to make their organizations more efficient, reduce costs improve business development effectiveness and enhance profitability. To help firms achieve all of these important goals, outsourcing marketing functions can be an excellent option – especially in areas that involve technologies to support marketing and business development.
In over a decade of helping hundreds of firms improve marketing and business development technology processes and efficiency, we have found that outsourcing key functions to trained and experienced professionals can solve a number of problems while also providing important benefits. Here are a few examples:
- Problem: After making a large initial investment in a CRM system,
Top Benefits of Outsourcing Marketing Technology Support – Part 1
Firm leaders are always looking for ways to make their organizations more efficient, reduce costs improve business development effectiveness and enhance profitability. To help firms achieve all of these important goals, outsourcing marketing functions can be an excellent option – especially in areas that involve technologies to support marketing and business development.
In over a decade of helping hundreds of firms improve marketing and business development technology processes and efficiency, we have found that outsourcing key functions to trained and experienced professionals can solve a number of problems while also providing important benefits. Here are a few examples:
- Problem: After making a large initial investment in a CRM system,
The Top 10 Challenges to CRM Success and How to Avoid Them – Part 2
In our previous post, The Top 10 Challenges to CRM Success and How to Avoid Them – Part 1, we discussed the five challenges that are most often encountered when implementing a CRM. Here are five more that we typically see – along with some best practices and solutions for success:
6. Resources
Successful CRM implementations are not quick, easy or cheap. This is the reason they are also not common. Failure to dedicate adequate resources – including time, money and people – is one of the most frequent missteps. Additionally, expectations regarding the actual costs and time required for a CRM implementation are often unrealistic.
The Top 10 Challenges to CRM Success and How to Avoid Them – Part 1
There are a number of issues and challenges that can occur when implementing a CRM that prevent CRM Success. In fact, research from leading industry experts has suggested that up to 70% of CRM implementations may fail to meet expectations. The good news is that CRM Success Is possible – if you can identify potential challenges early and are prepared with solutions.
Based on almost 12 years of consulting experience gained while working together with hundreds of Clients on successful CRM implementations, here are some of the biggest potential challenges we typically see – along with some best practices and solutions for success:
The Benefits of CRM Integrations
Even though the entire law firm business model is built around forging long-term relationships and connections, there probably is no other industry with more disconnected systems and data. Legal marketing professionals and technologists are constantly struggling with the challenges caused by juggling so many disconnected systems including: CRM and ERM, eMarketing systems and blogs, websites, intranets and portals, experience databases, proposal generators, social listening and competitive intelligence tools and more. And don’t even get me started on the spreadsheets. All of this can lead to a significant number of people and processes issues.
When, Where and Why to Integrate CRM
When systems are not connected,
CLIENTSFirst Consulting Releases New #EpicCRMFails Website
New site captures video commentaries about common problems and frustrations with CRM implementations.
ATLANTA, GA, February 26, 2019 – CLIENTSFirst Consulting has launched a new website, www.EpicCRMFails.com, that is designed to help organizations succeed with CRM technology. Chris Fritsch, a CRM Success Consultant and the founder of CLIENTSFirst Consulting, a company that has specialized in CRM Success Consulting for almost 12 years, launched the site to educate Marketing, CRM and other business leaders about the realities of CRM implementations and increase awareness of some common pitfalls to avoid. Featuring brief video commentaries about CRM by marketing leaders,