Complaints abound about the failures of CRM, a.k.a. Client Relationship Management. Some of the popular ones include, “We’re not getting any return on our CRM investment,” or “You mean we actually have to spend attorney time on CRM?” and the ever popular,
Despite what many lawyers believe – or have been led to believe, business development is not an art. It’s a learnable, repeatable business process. Ultimately, if you simply focus on putting the Clients first and helping them to succeed, it will improve your chances of developing business significantly.