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Business Development Targets

Posted by on Category Business Development
When I ask some attorneys to describe their ideal Client, I often hear, ‘one that pays.' This response is mildly amusing… but rarely true. Not every Client is a good Client. And what makes a great Client for one firm...
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Shotgun Business Development – Ready, Fire…Aim!

Posted by on Category Business Development
Effective business development starts with a plan. Without a plan, business development can become unstructured, unproductive and expensive – with limited or no return on investment. We commit random acts of golf or lunch – inviting the same people who...
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Your Business Development Plan – A Blueprint for Success

Posted by on Category Business Development
Like most things that are challenging – but can also be rewarding – business development success starts with a plan. To be really effective, you have to put together a strategy and plan that you can execute and measure success...
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Going Up – Taking Your Personal Value Proposition to a New Level

Posted by on Category Business Development
Finally, to take your personal value proposition up a level – to really connect with a potential Client – articulate characteristics that may be of particular interest to them. Discuss things that differentiate you or your practice. Describe a niche...
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Opening Doors with Your Personal Value Proposition – Targeting Client Needs

Posted by on Category Business Development
To really elevate your personal value proposition, begin by trying to articulate it in terms of Client needs. These needs can often open the door to new business. But remember that Clients typically have a hierarchy of needs – and...
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