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Exploring The Boundaries Of Using Artificial Intelligence In Legal Marketing

Exploring the Boundaries of Using Artificial Intelligence in Legal Marketing

The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI's data analysis capabilities, process automation efficiencies, and precision in delivering…

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The Importance Of Accurate Data For Your Alumni Relations Program

Best Practices for Keeping in Touch With Your Alumni

Schools, businesses, non-profits and other organizations need alumni relations programs to help with critical initiatives such as recruiting, fundraising/donations, sales/business development, referrals and general positive branding. Keeping alumni properly informed and engaged is one of the best ways to help…

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Five Business Development And Marketing Trends Impacting Smaller And Mid-Size Law Firms In 2023

Five Business Development and Marketing Trends Impacting Smaller and Mid-Size Law Firms in 2023 Plus Strategies for Success

Over the more than 15 years we have spent working together with hundreds of top law firms on marketing technology selection and success, we have seen a number of changes, developments and trends in the industry. This experience as trusted…

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Outsourcing Marketing Technology Support To Boost Efficiency And Profits – Part 1 Blog Post

Outsourcing Marketing Technology Support To Boost Efficiency and Profits – Part 1

But Is Outsourcing Marketing Technology Right for Your Firm? Smart leaders are always looking for ways to make their firms more efficient and profitable. Outsourcing some administrative functions, especially in areas involving some of  the technologies that support marketing and…

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Getting Engaged: Enticing Lawyers To Commit To Marketing Technology – Part 3 Blog Post

Getting Engaged: Enticing Lawyers to Commit to Marketing Technology – Part 3

Planning for “Happy Ever After” Like any good affair, a successful technology deployment requires extensive planning. There are a number of important considerations, but based on experience gained from working together with hundreds of firms on successful marketing and business…

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