“Bradley Connect” CRM takes 1st Place in the Technology Management: Software and Platforms category and Honorable Mention in the Technology Management: Applications and Innovative Use of Technology category.
CLIENTSFirst is thrilled to announce that our Client Bradley has won two awards in the Legal Marketing Association’s 2018 Your Honor Awards. Bradley’s new CRM, “Bradley Connect” won 1st Place in the Technology Management: Software and Platforms category and Honorable Mention in the Technology Management: Applications and Innovative Use of Technology category. Both awards are attributed to the firm’s new CRM, branded “Bradley Connect,” which has succeeded on several levels when past CRM efforts at the firm had failed.
A well thought out plan and strong advocacy from firm leadership combined with effective training and communications throughout the rollout, helped Bradley’s lawyers and staff experience and appreciate the significant value and benefits of the new CRM. Kelly Schrupp, Bradley’s Director of Business Development & Marketing, put it this way, “Users can now see ‘who knows whom’ among our client and attorney contacts. They can add contacts to mailings and then see the results of their relationship intelligence; they’re benefiting from the client information and connections they are now able to see.”
The success of Bradley Connect lays a sound and enduring foundation for more effective marketing and business development as the firm grows and expands its footprint and practice offerings. The CLIENTSFirst Team is proud to have supported the firm’s Marketing Committee, Kelly Schrupp, Director of Business Development & Marketing, Jacqueline Madarang, Senior Marketing Technology Manager and the Bradley team, and congratulates them and CRM provider Cole Valley Software/ContactEase on this outstanding team effort and success.
For more than 10 years, the team at CLIENTSFirst Consulting has been helping professional services firms and other organizations successfully select and implement CRM, eMarketing and Data Quality systems and solutions to maximize value, adoption and return on investment. If you would like to achieve CRM Success, contact us at 404-249-9914 or Info@ClientsFirstConsulting.com.