LMA New York Marketing Technology SIG – Data Strategies for Better Target Marketing and ROI

Join us for an insightful look at how to use data strategically to enhance targeting and delivery for your marketing campaigns. You will learn how to use existing data at your firms to tell your story. Our highly experienced panel will provide guidance, actionable ideas and best practices, including:

• Data collection strategies
• Upgrading client information
• Data quality reviews
• Effective list management
• Segmenting and targeting prospects
• Maximizing databases
• Key client strategies

Panelists:

• Chris Fritsch, Founder, CRM & Data Consultant, CLIENTSFirst Consulting

• Zachary Gostanian, Director of Marketing, Integral Consulting Inc.

Registration: 

This is a LMA Member only event. If you have questions regarding registration, please email the Northeast Region Administrator.