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Chris Fritsch

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize value and return on investment.

Chris frequently writes and speaks on legal marketing, technology and business development topics including CRM, email marketing, data quality and competitive intelligence. She is also the author of a leading CRM blog at

For her contributions to thought leadership in the industry, she was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards and was named as a Go-To Thought Leader by the National Law Review.

In recognition of her achievements as a consultant and business contributions to the legal profession, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.

Before founding ClientsFirst Consulting in 2007 Chris was a top sales professional and leader. She also worked as a business developer and an in-house Legal Technologist for an Am Law 50 law firm based in Atlanta.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Before venturing into Law, Technology and business development, Chris owned and operated a chain of restaurants in Jacksonville, Florida.

More From Chris

Need to Do More with Less? Focus on CRM Success

Posted by on Category Articles
Less Isn\'t Just More… It’s Everything Marketing teams have heard so many times: do more with less – and 2024 is no different. According to new research, in 2023 law firm marketing budgets shrank1 even though revenue grew by 4.6%2 - and yet the demands on the marketing department actually increased. (Shocking, I know.) At the same time approximately 50% of buyers said that they are looking to replace their existing law firms3, resulting in more pitches, more proposals, more RFPs – and more hours of work for Marketing and BD teams.  Add to the mix more competitors that now include an array of mid-size law firms, boutique and specialty firms, accounting

Six Data Quality Management Issues and How to Solve Them

Posted by on Category Data Cleansing Data Management Data Quality
After you have implemented your CRM system, how can you ensure that the data coming in is clean, correct and up-to-date? Not only that but how can you make sure it stays clean? Accurate data quality is crucial for any firm that relies on precise data to make informed decisions. However, so many firms struggle to adequately manage their data, causing serious challenges for attorneys and administrators. The amount of missed opportunities to develop business with clients or the lack of ability to successfully plan and execute events will have any marketer or business development professional banging their head against a wall. But the good news is that data never stops flowing

Top Five Myths About Outsourcing Marketing Technology and Data Quality Support for Professional Service Firms

Posted by on Category Articles Data Quality Marketing Technology Outsourcing
In today’s digital-first world, more and more professional service firms rely on their marketing technology infrastructure to improve client satisfaction, increase internal collaboration, and most importantly, reduce the amount of time professionals spend on tedious, manual processes that take away from their billable hours.  But as firms begin to implement new technology, they often select the technology first, and consider people and processes second. This has led to a staggering number of failed marketing technology implementations, costing firms valuable resources including time, people, and thousands, if not tens of thousands of dollars.  To fix this problem, professional service firms need the right people to lead and implement the marketing technology or data
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