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Chris Fritsch

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize value and return on investment.

Chris frequently writes and speaks on legal marketing, technology and business development topics including CRM, email marketing, data quality and competitive intelligence. She is also the author of a leading CRM blog at CRMSuccess.net.

For her contributions to thought leadership in the industry, she was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards and was named as a Go-To Thought Leader by the National Law Review.

In recognition of her achievements as a consultant and business contributions to the legal profession, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.

Before founding ClientsFirst Consulting in 2007 Chris was a top sales professional and leader. She also worked as a business developer and an in-house Legal Technologist for an Am Law 50 law firm based in Atlanta.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Before venturing into Law, Technology and business development, Chris owned and operated a chain of restaurants in Jacksonville, Florida.

More From Chris

Safeguarding Your Law Firm’s CRM System with Data Stewards

Posted by on Category CRM Success Data Quality Data Steward
In today\'s data-driven legal landscape, Client Relationship Management (CRM) systems have become indispensable tools for law firms. However, the effectiveness of this tool hinges on the quality and security of the data it contains. This is where data stewards come into play, serving as the guardians of your CRM system and the valuable information it holds. Yet, our 2024 CRM Success Survey revealed some eye-opening insights into the challenges law firms face with their CRM systems. Notably, the biggest challenges reported were integration issues and technology problems - both of which can be traced back to poor data quality. Despite these challenges, firms rated the importance of data quality a six out

James Moore & Co. – Navigating the Path to a Successful CRM

Posted by on Category Accounting Firms Articles Case Studies CRM Success
Background James Moore & Co is a CPA and accounting firm composed of 280+ professionals who work from 5 offices across Florida serving multiple verticals. Stacy Dreher has been with the firm for over a decade and is the Director of Practice Growth, overseeing the marketing and sales strategy across all channels. Foundational to the revenue-generating activities of sales and marketing is quality contact data that professionals can access with efficiency. Prior to 2023, the professionals at James Moore were challenged to efficiently leverage the strength of their own contacts and relationships.  Contacts lived in multiple platforms, including the firm’s CRM tool, the practice management system, a variety of work production tools

Should My Firm Insource or Outsource Data Stewards?

Posted by on Category Uncategorized
In today’s business, no matter the vertical, good data is crucial for making informed decisions, driving growth, and improving efficiency. For law firms, achieving “good data” is often challenging as there are often multiple, siloed systems that aren’t fully managed but are collecting data, even if it is outdated, inaccurate or incomplete.  The challenge to consolidate and clean data records across systems seems daunting, yet there are solutions. Data stewards can help firms overcome the challenges by ensuring the quality, consistency, and accessibility of information across all systems, promoting data-driven decision-making. But the question is this function better managed in-house or outsourced?  Let\'s explore the factors to consider when making this critical
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