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Chris Fritsch

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize value and return on investment.

Chris frequently writes and speaks on legal marketing, technology and business development topics including CRM, email marketing, data quality and competitive intelligence. She is also the author of a leading CRM blog at CRMSuccess.net.

For her contributions to thought leadership in the industry, she was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards and was named as a Go-To Thought Leader by the National Law Review.

In recognition of her achievements as a consultant and business contributions to the legal profession, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.

Before founding ClientsFirst Consulting in 2007 Chris was a top sales professional and leader. She also worked as a business developer and an in-house Legal Technologist for an Am Law 50 law firm based in Atlanta.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Before venturing into Law, Technology and business development, Chris owned and operated a chain of restaurants in Jacksonville, Florida.

More From Chris

CRM as a Growth Strategy: Turning AI and Data into Business Development Success

Posted by on Category Articles
This article originally appeared in LJN’s Marketing the Law Firm, March 3, 2025 The Evolving Role of CRM in Law Firms For years, CRM in law firms has often been viewed as a glorified Rolodex – a necessary but often underutilized system primarily seen as a data repository. However, as firms seek to drive business development, client engagement and revenue growth, CRM needs to evolve into a strategic growth platform. With the integration of automation, analytics and AI, law firms should ultimately be able to harness CRM as a business development information powerhouse, reducing administrative burdens on lawyers while unlocking powerful insights for Marketing and BD teams. At the recent Marketing Partner

Why We Love Data Quality

Posted by on Category CRM CRM Success Data Quality
Love is in the air this February—but at CLIENTSFirst Consulting, we have a different kind of passion: a love for data quality. While it may not be the most glamorous topic, high-quality data is the unsung hero of every successful CRM, ensuring law firms can make informed decisions, optimize business development, and enhance client relationships. Yet, as our 2024 CRM Success Survey reveals, law firms are struggling with data quality, and it’s costing them. Let’s explore why data quality matters, what happens when it’s ignored, and how to build a CRM that firms (and their attorneys) can truly love. Data Quality: The Foundation of CRM Success The CLIENTSFirst 2024 CRM Success Survey

Top Seven Tips for Law Firm CRM Success in 2025

Posted by on Category CRM Success Data Quality Success Uncategorized
As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit. The CLIENTSFirst 2024 CRM Success Survey (the “Survey) highlighted a clear takeaway: while most law firms have a CRM system in place, many struggle to fully realize its potential. In a time where technology solutions are transforming industries, law firms must rethink how they use CRM to connect with clients, streamline operations, and ultimately grow. The legal sector, known for its measured pace in adopting change, now finds itself at a crossroads. Law firms are facing mounting pressure to adapt, not only from peer firms
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