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Chris Fritsch

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize value and return on investment.

Chris frequently writes and speaks on legal marketing, technology and business development topics including CRM, email marketing, data quality and competitive intelligence. She is also the author of a leading CRM blog at

For her contributions to thought leadership in the industry, she was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards and was named as a Go-To Thought Leader by the National Law Review.

In recognition of her achievements as a consultant and business contributions to the legal profession, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.

Before founding ClientsFirst Consulting in 2007 Chris was a top sales professional and leader. She also worked as a business developer and an in-house Legal Technologist for an Am Law 50 law firm based in Atlanta.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Before venturing into Law, Technology and business development, Chris owned and operated a chain of restaurants in Jacksonville, Florida.

More From Chris

How to Select the Right CRM Consultant

Posted by on Category CRM CRM Consultant CRM Success
Choosing the right CRM system can drastically change how law firms and professional service firms interact with their clients and develop business. However, navigating the complex landscape of CRM options and understanding the intricacies of legal practice workflows can be a complex endeavor.  Thankfully, law firms and professional service firms can leverage the knowledge of CRM Consultants to act as a strategic advisor and guide firms from the selection process to firm wide roll-out. CRM Consultants possess a deep understanding of both legal practice workflows and the intricacies of CRM technology. But with a plethora of consultants available, how do you select the right CRM Consultant based on your firm\'s unique needs?

What is Data Cleaning?

Posted by on Category Data Cleansing Data Management Data Quality
The emphasis on having clean, correct and up-to-date data in law firms has increased as more firms leverage client information to drive business decisions. This sentiment is shared across multiple industries, as 95% of U.S. business agree that investing in data quality needs to be a top priority at their organization. Yet, as data quality becomes a higher priority for organizations, law firms often miss a crucial step between client data and actionable insights: data cleaning. What is Data Cleaning? Data cleaning, also known as data cleansing, refers to the meticulous process of identifying and correcting errors, inconsistencies, and inaccuracies within a dataset. This encompasses a wide range of activities, including: Deduplicating

How to Improve Data Quality

Posted by on Category Data Cleansing Data Management Data Quality
The legal industry thrives on accurate information. Client information guides marketing, improves operations, and ensures lawyers give clients the best representation possible. Many law firms think their data is clean and ready to use, but Salesforce says 91% of CRM data is incomplete. All this dirty data can have detrimental effects on law firms. Organizations are losing clients and sales because of duplicate or incomplete contact data. This information is from the State of CRM Data Management report. Having wrong or old information can hurt a company\'s relationships with customers and affect their earnings. Regularly updating and cleaning their contact databases is crucial for businesses to ensure accurate and reliable information. This
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