skip to Main Content

Chris Fritsch

Contact Chris:

P. 404.249.9914




T: @CRMSuccess

Follow Chris:

Chris is in Las Vegas, NV
and has traveled 947,043 mi to 129 locations
Las Vegas, NV Dec 21 – 24, 2019
Miami, FL Jan 22 – 24, 2020

As a CLIENT Success Consultant, Chris Fritsch works together with leading professional services firms across the country to help support their CRM and Client Intelligence efforts and maximize their return on investment.

Research suggests that over 70% of CRM implementations may fail to meet expectations – but they don’t have to. Chris’s focus is to help firms succeed by choosing the right CRM solution for their specific needs and implementing it in a way that provides individualized value to the professionals, assistants, marketing professionals and business developers.

Chris was inducted as a Fellow of the College of Law Practice Management in 2017, in recognition of her exemplary professional standards and achievements as a law firm consultant. A recognized authority on marketing and business development technologies, Chris was named among the top 10 Marketing and Business Development thought leaders in the JD Supra 2018 Readers Choice Awards. She writes and speaks nationally on topics including client relationship management (CRM), competitive intelligence, business development, relationship intelligence, eMarketing and the use of technology to enhance profitability.

In her former role as a Client Development Technology Consultant, Chris advised top firms across the country on the role of technology in business development and assisted them in selecting the right technology to support their business development efforts.

In her former role as a Legal Technologist, she advised top law firms and professionals about competitive intelligence and innovative uses of Internet technology.

Chris has also worked in-house as a Legal Technologist for an Am Law 50 law firm based in Atlanta and as a Technology Consultant and Webmaster for Emory Law School. She was also the Managing Partner of a consulting firm specializing in providing technology solutions for attorneys.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Chris is based in Atlanta, Georgia when she is not traveling across North America to meet with clients.

More From Chris

Engagement: Getting Lawyers to Commit to Marketing Technology – Part 1

Posted by on Category CRM eMarketing Technology
While it may seem shocking that more than half of marriages end in divorce, what may be a more interesting statistic is that even fewer technology implementations have a happy ending. In fact, according to respected researchers, up to 70% of technology implementations fail. And while many people may take the leap and get married again, you often don\'t get a second chance at a failed marketing technology implementation, especially in a law firm. That separation is frequently final. In today’s hyper-competitive legal marketplace, where attorneys are being required to learn new skills like project management and alternative pricing, you would think that they would eagerly embrace any marketing technology that could

Moving Beyond Technology: CRM As A Strategy

Posted by and on Category CRM
The rapid pace of technology development can be dizzying. In the professional services arena, technology is accelerating change in every department and practice and affects almost all roles and responsibilities. In particular, marketing and business development professionals today are being tasked with implementing and understanding an increasingly wide array of technologies including CRM and ERM, digital marketing and event management tools, websites and blogs, proposal and experience systems and sales pipelines and other related and integrated systems. A New View of CRM CRM or Client Relationship Management is often at the center of the technology landscape. This is not only because CRM has been a core technology for decades but also because

CCPA at a Glance

Posted by and on Category Data Privacy Data Quality eMarketing
When Does CCPA Start? The California Consumer Privacy Act (CCPA) is effective January 1, 2020. It also includes a 12-month “look-back” period to January 1, 2019. It is also important to note that several amendments to the Act are still pending. What Does CCPA Say? While a good part of CCPA is directed at entities who collect and sell personal information for profit, there are significant sections that would be applicable to professional services firms. Specifically, the Act is intended to: “…grant a consumer a right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the categories of sources from which
Back To Top
×Close search