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Chris Fritsch

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize value and return on investment.

Chris frequently writes and speaks on legal marketing, technology and business development topics including CRM, email marketing, data quality and competitive intelligence. She is also the author of a leading CRM blog at

For her contributions to thought leadership in the industry, she was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards and was named as a Go-To Thought Leader by the National Law Review.

In recognition of her achievements as a consultant and business contributions to the legal profession, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.

Before founding ClientsFirst Consulting in 2007 Chris was a top sales professional and leader. She also worked as a business developer and an in-house Legal Technologist for an Am Law 50 law firm based in Atlanta.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Before venturing into Law, Technology and business development, Chris owned and operated a chain of restaurants in Jacksonville, Florida.

More From Chris

Avoiding Common CRM Pitfalls: Top 10 Mistakes and How to Sidestep Them

Posted by on Category CRM CRM Systems
CRM systems are a fundamental aspect of modern business operations. But as with all things, there\'s a right way and a wrong way to implement them. Here\'s a succinct breakdown of ten frequent missteps companies make regarding CRM and how you can successfully navigate around them. Ignoring End-User Needs: Before settling on a system, actively involve the users and explain how CRM benefits both them and the organization overall. Overlooking Mobile Accessibility: The modern sales rep is mobile. Your CRM should reflect this. Aim for user-friendly mobile CRM platforms that mesh seamlessly with your existing systems. Failing to Future-Proof: Businesses evolve. Your chosen CRM should be capable of scaling alongside your company\'s

Small Actions, Big CRM Impact: Harnessing the Power of Daily Habits

Posted by on Category CRM
We\'ve all grown up hearing the adage, \"An apple a day keeps the doctor away.\" This simple piece of wisdom underscores the importance of consistent, daily habits. Interestingly, this philosophy isn’t just confined to health and wellness. When it comes to ensuring the success of your Customer Relationship Management (CRM) system, it\'s often the small, daily actions that make all the difference. Why Daily Habits Matter CRM isn\'t just about the grand gestures or the big implementations. More than anything, it\'s about the sustained, everyday commitment. Like the regular intake of a nutritious apple for bodily health, consistent actions in managing and maintaining your CRM system are essential for its optimum performance.

How to Harness the Power of eCards for Client Outreach This Holiday Season

Posted by on Category eMarketing
By Chris Fritsch and Lisa Buchanan from GCC Portfolio The holiday season ushers in an age-old debate: Should firms opt for traditional print cards or embrace the modernity of eCards? While both have their merits, let\'s delve into the myriad reasons why eCards can provide an edge for businesses. At their core, holiday cards signify acknowledgment, connection and the spirit of giving. For firms, they provide a subtle touchpoint, reminding clients and partners of their shared journeys and commitments. Especially in the business world, this gesture can translate into a reinforced partnership or even an opportunity to further nurture a crucial client relationship. Firms should ideally position themselves to maximize this avenue
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