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Chris Fritsch

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize value and return on investment.

Chris frequently writes and speaks on legal marketing, technology and business development topics including CRM, email marketing, data quality and competitive intelligence. She is also the author of a leading CRM blog at CRMSuccess.net.

For her contributions to thought leadership in the industry, she was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards and was named as a Go-To Thought Leader by the National Law Review.

In recognition of her achievements as a consultant and business contributions to the legal profession, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.

Before founding ClientsFirst Consulting in 2007 Chris was a top sales professional and leader. She also worked as a business developer and an in-house Legal Technologist for an Am Law 50 law firm based in Atlanta.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Before venturing into Law, Technology and business development, Chris owned and operated a chain of restaurants in Jacksonville, Florida.

More From Chris

Top Seven Tips for Law Firm CRM Success in 2025

Posted by on Category CRM Success Data Quality Success Uncategorized
As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit. The CLIENTSFirst 2024 CRM Success Survey (the “Survey) highlighted a clear takeaway: while most law firms have a CRM system in place, many struggle to fully realize its potential. In a time where technology solutions are transforming industries, law firms must rethink how they use CRM to connect with clients, streamline operations, and ultimately grow. The legal sector, known for its measured pace in adopting change, now finds itself at a crossroads. Law firms are facing mounting pressure to adapt, not only from peer firms

Naughty or Nice List: CRM Pitfalls and Best Practices

Posted by on Category CRM CRM Success Success
CRM systems are foundational to the success of law firms\' Marketing and Business Development teams, serving as the primary platforms to centralize, manage, and leverage client and contact information. Despite their potential to improve communication, support client loyalty, accelerate business development, and enhance efficiency, many firms face significant challenges in achieving CRM success. This year\'s CRM Success Survey revealed key insights into the most common pitfalls and best practices for leveraging CRM systems. To guide firms in improving their CRM outcomes, we’ve reimagined our findings as a Naughty and Nice List for CRM Success. Naughty List (Pitfalls): Widespread Dissatisfaction: Most firms rate their CRM systems as failing, with an average satisfaction score

Safeguarding Your Law Firm’s CRM System with Data Stewards

Posted by on Category CRM Success Data Quality Data Steward
In today\'s data-driven legal landscape, Client Relationship Management (CRM) systems have become indispensable tools for law firms. However, the effectiveness of this tool hinges on the quality and security of the data it contains. This is where data stewards come into play, serving as the guardians of your CRM system and the valuable information it holds. Yet, our 2024 CRM Success Survey revealed some eye-opening insights into the challenges law firms face with their CRM systems. Notably, the biggest challenges reported were integration issues and technology problems - both of which can be traced back to poor data quality. Despite these challenges, firms rated the importance of data quality a six out
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