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Chris Fritsch

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize value and return on investment.

Chris frequently writes and speaks on legal marketing, technology and business development topics including CRM, email marketing, data quality and competitive intelligence. She is also the author of a leading CRM blog at

For her contributions to thought leadership in the industry, she was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards and was named as a Go-To Thought Leader by the National Law Review.

In recognition of her achievements as a consultant and business contributions to the legal profession, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.

Before founding ClientsFirst Consulting in 2007 Chris was a top sales professional and leader. She also worked as a business developer and an in-house Legal Technologist for an Am Law 50 law firm based in Atlanta.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Before venturing into Law, Technology and business development, Chris owned and operated a chain of restaurants in Jacksonville, Florida.

More From Chris

Four Ways to Get Lawyers More Engaged in Using Your CRM System

Posted by on Category Adoption CRM Email Marketing
In law firms, time is money, literally, and everyone is incredibly busy leaving them with little or no time to regularly update or fully utilize the CRM system. Lawyers\' highly expensive time isn’t best spent entering or updating contact data. Their time is best spent doing legal work, spending time with clients, developing business and growing relationships. As legal marketing professionals, we must recognize this and come up with different ways to utilize CRM systems to accommodate attorneys\' busy schedules. For more than 15 years, we have served some of the nation\'s top firms helping them increase attorney and stakeholder satisfaction while achieving CRM success. Here are four easy ways you can

12 Ways CRM Can Become the Apple of Your Eye

Posted by on Category CRM CRM Systems Strategy
I\'m sure we\'ve all heard the saying “an apple a day keeps the doctor away.” And you’re probably wondering what does this have to do with my CRM system. Well, similar to eating apples, it is the little things you do every day that contribute to good health and more importantly CRM success. For example, taking half an hour to train new users at their desks, working with an assistant on formatting a letter, attending a group meeting to better understand how CRM could help attorneys achieve their business development goals, communicating small wins to the entire firm. These little things really do add up.  Here are some little things you can

Three Ways to Strategically Categorize CRM Contacts

Posted by on Category Communication CRM Email Marketing
How you categorize contacts in your CRM can play a big role in the success of email campaigns and general business development efforts. If you are hosting a private event in Scottsdale, Arizona or Atlanta, Georgia for a client or prospect, you don\'t want to send an invitation to competitors in the same area and have them crash the event.  Categories are frequently used to break your CRM database into more manageable groups or classifications so targeting and segmenting can become much easier. But there are many reasons - and a variety of ways - to categorize your CRM contacts. Some of the obvious ones are to categorize contacts as “clients”, “top
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