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Chris Fritsch

Contact Chris:

P. 404.249.9914

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Chris is in Las Vegas, NV
and has traveled 947,043 mi to 129 locations
Las Vegas, NV Dec 21 – 24, 2019
Miami, FL Jan 22 – 24, 2020

As a CLIENT Success Consultant, Chris Fritsch works together with leading professional services firms across the country to help support their CRM and Client Intelligence efforts and maximize their return on investment.

Research suggests that over 70% of CRM implementations may fail to meet expectations – but they don’t have to. Chris’s focus is to help firms succeed by choosing the right CRM solution for their specific needs and implementing it in a way that provides individualized value to the professionals, assistants, marketing professionals and business developers.

Chris was inducted as a Fellow of the College of Law Practice Management in 2017, in recognition of her exemplary professional standards and achievements as a law firm consultant. A recognized authority on marketing and business development technologies, Chris was named among the top 10 Marketing and Business Development thought leaders in the JD Supra 2018 Readers Choice Awards. She writes and speaks nationally on topics including client relationship management (CRM), competitive intelligence, business development, relationship intelligence, eMarketing and the use of technology to enhance profitability.

In her former role as a Client Development Technology Consultant, Chris advised top firms across the country on the role of technology in business development and assisted them in selecting the right technology to support their business development efforts.

In her former role as a Legal Technologist, she advised top law firms and professionals about competitive intelligence and innovative uses of Internet technology.

Chris has also worked in-house as a Legal Technologist for an Am Law 50 law firm based in Atlanta and as a Technology Consultant and Webmaster for Emory Law School. She was also the Managing Partner of a consulting firm specializing in providing technology solutions for attorneys.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Chris is based in Atlanta, Georgia when she is not traveling across North America to meet with clients.

More From Chris

Redefining CRM Success – Part 3: Winning the CRM-ERM Adoption Game with Communications & Training

Posted by and on Category CRM ERM
Do you want your professionals to use CRM to support their business development efforts? Provide some training to help them leverage CRM data, and show them the value and benefit they\'ll gain from it. Now that Enterprise Relationship Management (ERM) systems can be implemented to identify relationships and allow contact records to be created and updated in a CRM without additional work on the part of the professionals or their assistants, we have an added opportunity to redefine what a successful CRM implementation would look like. It seems like we have forever been defining CRM success in a Professional Services firm as adoption, aka the number of professionals who are “using” the

Redefining CRM Success – Part 2: Beyond Adoption

Posted by and on Category CRM ERM
Imagine removing your attorneys and their assistants from the CRM data input process and eliminating your “CRM adoption” roadblocks forever. That vision is now a reality – with ERM. Over the last few years, a new technology has emerged that has proven to be a game-changer: Enterprise Relationship Management (ERM) systems. ERMs were developed to harvest the vast quantity of meta-data available from email traffic to answer the simple question that CRM alone has failed to successfully answer, which also happens to be the cornerstone of marketing a professional services firm: who knows whom and how well? These ERM systems create relationship information between a contact and the lawyers in the firm

Redefining CRM Success – Part 1

Posted by and on Category CRM
Getting professionals to input or manage contacts in CRM has always been a goal - and a real challenge. It’s time to reset those unrealistic expectations and redefine the concept of CRM success. As CRM Success Consultants, one of the questions we most frequently ask our clients is “What would successful CRM look like for your firm?” Asking stakeholders to define CRM success is an effective way to uncover current pain points and also helps to understand where they are currently versus where they want to be. We see many common threads in their answers, such as “fewer manual processes, “less reliance on spreadsheets,” “greater efficiency” and “better sharing of information.” But
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