Moving Beyond Technology: Client Relationships Management (CRM) As A Strategy

In today’s competitive marketplace, law firm needs have evolved – and so has the technology required to support those requirements. Long past are the days when firms wanted a CRM system to simply manage contacts, mailings and events. While those may still be core needs, most firms now have additional – and often more pressing – priorities to retain existing Clients, develop new business, price effectively and work efficiently. As this Client Relationship Management evolution takes place, it’s time to stop thinking of CRM as a technology and instead view CRM as a strategy to helps achieve firm goals.

This TED-style talk by Chris Fritsch, JD, Founder of CLIENTSFirst Consulting, presents strategies for successfully selecting and implementing the right tools and systems to improve client service and retention and enhance business development, efficiency and profitability.