Marketing technology is no longer something that’s nice to have. It is crucial to how we run our firms. It is constantly changing, bringing with it advancements that drive our strategy and process. Using it creatively and efficiently can set firms apart from one another. Using it poorly can set firms down an expensive path of problems and low adoption that can take years to course correct.
In a world where the competition for digital marketing mindshare has intensified, law firms can no longer rely on laissez faire email marketing. This program takes a deep dive into optimizing your email marketing campaigns. You’ll gain a better understanding of the key components, and problems, that legal marketers encounter while hearing directly from Dave Whiteside of CLIENTSFirst Consulting and leading legal marketers and vendor partners*. You will hear a variety of topics and tips and leave with a clear action plan for enhancing your email marketing campaign to exceed expectations.
- Unified data-driven digital experience
- Data integrity and quality
- Unengaged contacts
- Global privacy and data security laws
- Email delivery best practices
- Alternative email plans
- Evaluating email campaigns