03:15 pm - 04:00 pm
Washington DC
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The Data Quality Domino Effect

Organizations spend a great deal of time carefully lining up plans for effective communication and a great deal of money executing those plans. Like dominoes, messages are carefully aligned with target audiences and sectors to achieve critical objectives. Each communication and each interaction are carefully planned, but bad CRM data can topple the most effective strategy. Without clean, correct, and complete data, messages fall flat, interactions with audiences become ineffective, and results quickly erode. This session led by Chris Fritsch of CLIENTSFirst Consulting reveals the true costs of bad data and provides specific, actionable solutions to this common problem, as well as a game-changing strategy to put participants on the path to CRM success.

Participants will learn best practices for avoiding data quality issues and achieving and maintaining high-quality CRM data.