01
February
3:45 pm — 4:45 pm
San Francisco
CA
Organizer:
LMATech West
Event Website:
https://www.legalmarketing.org/page/lma-tech/west-2018/agenda
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From Soup to Nuts: Successful CRM Implementations

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While most law firm marketers know that CRM can be a powerful tool in achieving their firm’s strategic marketing and business development goals, getting over the hurdle of attorney buy-in and successful implementation can be a real challenge. In this panel presentation, participants will learn from legal industry experts (in-house marketers, consultants and service partners) who have been there.

This expert panel will share what worked and the lessons learned from successful CRM implementations:

JACQUELINE H. MADARANG
Senior Marketing Technology Manager
Bradley Arant Boult Cummings LLP

JASMINE C. TRILLOS-DECARIE
Chief Business Development Officer
Stoel Rives

CHRISTINA R. FRITSCH, JD
CRM Success Consultant and Founder
CLIENTSFirst Consulting LLC

JASON BENTLEY
Project Manager
Bradley Arant Boult Cummings, LLP

JENNIFER M. WHITTIER
President
Cole Valley Software

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