The Road Ahead – Using Competitive Intelligence to Drive Business Development

In recent years, the legal landscape has become a bumpy road, littered with the legacy of firms that stalled or got left in the dust because they had the wrong strategy — or no strategy at all. Historically, firms may have had the luxury of just coasting or being reactive to market changes, but firms now face a flat market where buyers are in the driver’s seat.

Getting ahead today requires law firms to shift gears. Attorneys need to focus on becoming effective at business development, and this requires intelligence — competitive intelligence — in order to really understand their clients, markets and competitors.

During this session, attendees will engage in an interactive discussion and exchange of ideas focusing on a variety of relevant competitive intelligence topics, helping them develop a business development roadmap to steer attorneys in the right direction and accelerate BD efforts. Participants will also learn about CI best practices, including:

• Making informed decisions regarding CI tool selection
• Leveraging competitive intelligence resources to help the firm and attorneys make crucial decisions
• Gaining acceptance from key stakeholders whose participation is critical to success

This program supports the Business Development, Business of Law and Technology Management domains within LMA’s Body of Knowledge. LMA Members FREE, Non Members $25.

Speakers:

Chris Fritsch
CRM Success Consultant
CLIENTSFirst Consulting, LLC

Monica Almendarez
Senior Manager of Competitive Intelligence
Greenberg Traurig, LLP