Highlights and Key Takeaways From the LMA23 Conference

-By Christina R. Fritsch JD, Founder and CRM Success Consultant

It was great to see everyone at LMA23, and we hope you had as great of an experience as we did.

Topics such as how to use AI effectively and responsibly, and the many new marketing technology services and software offered in our industry further illustrates how our industry continues to evolve and grow, as well as the importance of investing in marketing and business development.

I spoke about marketing technology essentials at the LMA Quickstart pre-conference, one of my favorite topics. My co-panelist, Paul Bonner of Venable, and I discussed how to understand the myriad law firm technology products and benefits, key tech terms and concepts, the legal marketing technology ecosystem as it varies by firm size and how technology can benefit marketers. Chris also noted that marketing technology is a smart and sound investment because it supports law firm strategy; enhances communication, coordination and client service; aids in efforts to develop business and increase revenue; and helps firms stay ahead of its competitors.

A key theme in multiple presentations at LMA23, which is something in which we strongly believe, is that having high quality, accurate and usable data is essential for success in every marketing and business development initiative you undertake. Clean, accurate data is essential to bolster your CRM and other systems and ensure your content (client alerts, press releases, announcements, invitations, etc.) actually reaches your clients, prospects and other audiences.

Knowing you need strong, accurate data and actually having it is the big challenge for all organizations, especially law firms – and small- and mid-size firms that don’t have the internal resources and staff to manage the data.

A frequent question asked by visitors to our LMA23 booth was, “Can you help us clean up our data?” And the answer is yes, we can. We can handle your data stewarding needs, manage your alumni data, and we look forward to discussing this with you!

Learn more about the services we provide in data quality, CRM, email marketing and more.

We are happy to offer LMA23 attendees a complimentary call to discuss your specific data quality and/or CRM or other system challenges. Please feel free to email, call or set up a meeting with Chris Fritsch at a time that works for you.