In today’s highly mobile market, up to 30% of a firm’s CRM contact data quality can degrade each year. People get hired, fired, promoted and change jobs; they move and change addresses; they get married and divorced;
Too often, firms are willing to spend money on a system but don’t budget for other essential resources. More important than the investment in the technology can be the time and human resources required for success. Dedicated CRM staffing is not only necessary,
Nothing can be more frustrating than dealing with CRM data quality. But when it comes to CRM success, there are few things that are more important. While data quality tasks can seem monotonous and mundane,
At Valentine’s Day, it’s hard to resist a few candy references. So, as the rollout progresses, you may think you have this CRM project licked. In fact, you may even start to think that sweet success is so close you can taste it.
If at first you don’t succeed at CRM… so then what? Should you just give up? Throw in the proverbial technology towel? Admit defeat and go look for a job doing something easier – like maybe becoming a lion tamer or a crash test dummy?
So what do you do if you feel like you are drowning in CRM data quality problems and you just can’t seem to get help from within your firm – or if you don’t have months to spend manually cleaning and deduplicating your data?
Ultimately, at some point, you may realize that getting help for data quality depression is essential. Once a firm reaches a certain size, often around 100 users, a part-time data steward just can’t keep up with the volume of data changes in most cases.
When it comes to data quality depression, it’s important to know that you aren’t alone. There are literally hundreds of firms struggling with the same frustrations and issues. Often, the best thing you can do is to reach out for assistance.
If your data quality depression doesn’t seem to be responding to conventional treatments, fortunately there are now some alternative treatments available. One treatment that has been particularly effective for some firms is outsourcing.
If you aren’t able to hire full-time or permanent data quality resources,
If you think you may be suffering from data quality depression, it can be helpful to see a specialist such as a CRM data quality consultant who is familiar with its causes and effects – and who is expert in prescribing the right treatment for your specific problem.
The potential remedy for your data quality depression will depend upon the underlying cause. To diagnose the cause of your underlying symptoms, you must first assess the situation and figure out exactly where it hurts. Potential pain points may include:
A lack of adequate staffing to keep up with the data quality issues
Failure to dedicate adequate resources to data maintenance
End users and assistants who do not take responsibility for their data
Incorrect configuration of your system causing an increase in the number of data quality tickets or tasks
A lack of formalized training to ensure that end users understand and embrace their responsibilities
A lack of management support to encourage participation or provide resources or incentives for compliance
Data quality depression has been described as an emotional state characterized by feelings of sadness, despair, and discouragement – often accompanied by a strong desire to bang your head against the wall… repeatedly. For your mental health,