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What is Data Cleaning?


The emphasis on having clean, correct and up-to-date data in law firms has increased as more firms leverage client information to drive business decisions. This sentiment is shared across multiple industries, as 95% of U.S. business agree that investing in data quality needs to be a top priority at their organization.

Yet, as data quality becomes a higher priority for organizations, law firms often miss a crucial step between client data and actionable insights: data cleaning.

What is Data Cleaning?

Data cleaning, also known as data cleansing, refers to the meticulous process of identifying and correcting errors, inconsistencies, and inaccuracies within a dataset. This encompasses a wide range of activities, including:

  • Deduplicating Records:
    • Duplicate entries can skew analysis and lead to inaccurate insights.
  • Formatting and Standardizing Data Entry:
    • Data may be formatted differently across various systems, hindering efficient analysis and reporting.
    • Ensuring consistent data formats across different fields and sources is crucial for accurate analysis and reporting.
  • Validating Data:
    • Verifying the accuracy and completeness of data against reliable sources is essential for ensuring data integrity.

Importance of Data Cleaning

Inaccurate data can have significant consequences for law firms. Outdated client information and preferences can lead to ineffective marketing campaigns, resulting in wasted resources and missed engagement points with your clients. Bad data can also hinder business development efforts, making it more difficult to identify and reach the clients. Due to the sensitive nature of the data law firms house, breaches of trust and compliance issues can easily arise from mishandling such information.

By prioritizing data cleaning and ensuring the accuracy of the data within their database law firms can use their data to make data-driven decisions to strengthen client relationships and position the firm for long-term success. Some of the benefits firms can see from investing in data cleaning are:

  • Enhanced client relationships
  • Increased Operation Efficiency
  • Regulatory Compliance

Conquering the many data challenges law firms face requires a well-defined plan and strategy. By investing and safeguarding this critical process, firms can transform their contact data into a powerful asset that drives success in the legal landscape.

If you need help overcoming your data quality challenges or are struggling to start a data cleaning project, don’t do it alone. For almost 20 years, the team at CLIENTSFirst Consulting has been helping professional services firms and other organizations successfully select and implement CRM and eMarketing systems and improve Data quality to maximize value, adoption and return on investment. If you need help achieving CRM Success, please contact us at 404-249-9914 or

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