This article appeared first on Strategies & Voices, the official online content center of the Legal Marketing Association.
As a strategic marketer, you need to know what technology to purchase and how to deploy it. If your technology investment falters, do you switch canoes midstream? Not immediately. Look at who’s paddling and if a course correction is appropriate before you ditch your canoe for a kayak or Jet Ski–or decide to build a rope bridge.
In his artice, “Your Firm’s Lackluster Marketing Technology Might Not Be a Tech Problem,” Dave Bruns reminds us that technology is a means to an end and offers three considerations to improve legal marketing technology deployment and utilization within your firm.
About the Author
Dave Bruns is Director of Client Services at San Francisco-based Farella Braun + Martel, an inductee to the LMA Hall of Fame, and a fellow in the College of Law Practice Management. He focuses on marketing and business development strategy and leadership. Dave can be contacted at 415.954.4484 or firstname.lastname@example.org.