How to Harness the Power of eCards for Client Outreach This Holiday Season
By Chris Fritsch and Lisa Buchanan from GCC Portfolio
The holiday season ushers in an age-old debate: Should firms opt for traditional print cards or embrace the modernity of eCards? While both have their merits, let’s delve into the myriad reasons why eCards can provide an edge for businesses.
At their core, holiday cards signify acknowledgment, connection and the spirit of giving. For firms, they provide a subtle touchpoint, reminding clients and partners of their shared journeys and commitments.
Especially in the business world, this gesture can translate into a reinforced partnership or even an opportunity to further nurture a crucial client relationship. Firms should ideally position themselves to maximize this avenue of goodwill.
eCards, particularly animated ones, provide a dynamic canvas for creativity. Through captivating graphics, melodic tunes and tailored messages, they offer an immersive experience. Also, integrating branding elements subtly within these cards ensures the message resonates without coming across as overtly promotional.
Also, eCards pave the way for instantaneous interaction. The immediacy of digital communication allows recipients to respond on-the-fly, potentially kickstarting conversations that traverse beyond the holiday pleasantries.
One of the often-overlooked advantages of eCards is the insights they offer. Analytics not only equip firms with metrics to gauge the impact of their outreach but also spotlight any gaps or redundancies in their mailing lists.
A clean, well-maintained email list is paramount for holiday card success. It ensures your message reaches your intended recipients, reduces bounce rates and highlights the importance of data hygiene. After all, what’s the point of a poignant holiday message if it doesn’t reach its audience?
Holiday card list cleaning involves regularly updating contact information, removing bounced emails, eliminating duplicates and purging outdated or irrelevant contacts. By undertaking this process, you can ensure that your holiday cards reach the right people and increase the effectiveness of your interactions. In addition, maintaining a clean holiday card list helps improve your overall email marketing engagement rates. It also protects your sender reputation from potential damage caused by bounces, unsubscribes and spam complaints.
Being eco-friendly is another feather in the eCard’s cap. In an era increasingly leaning towards sustainability, opting for digital cards echoes a firm’s commitment to minimizing its carbon footprint.
Lastly, the versatility of eCards cannot be overstated. Their digital nature means they can be seamlessly integrated into various online platforms, amplifying reach and visibility. Whether it’s a repost on a social media channel or a feature on the firm’s website, the exposure potential is substantial.
Budget-wise, while eCards can offer cost savings for firms accustomed to sending out bulk print cards, the expenses might even out for smaller send lists. However, the agility and speed of eCards, devoid of printing and shipping lags, make them a timely choice.
In conclusion, as you gear up for the festive season and weigh the pros and cons of your holiday card strategy, consider the multifaceted advantages that eCards bring to the table. The blend of immediacy, creativity, and digital integration they offer might just tip the scales in their favor.
Reach out to Lisa at GCC Portfolio to find out more about how eCards can work for your firm. Reach out to Chris to learn how CLIENTSFirst Consulting can aid with your data cleaning needs.
For more than 15 years, the team at CLIENTSFirst Consulting has been helping professional services firms and other organizations improve data quality and successfully select and implement CRM and email marketing systems to maximize value, adoption and return on investment. We also offer outsourcing services. If you need help with CRM Success, contact us at 404-249-9914 or Info@ClientsFirstConsulting.com
