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Chris Fritsch

As a CRM Success and Business Development Technology Consultant, Chris Fritsch works together with leading professional services firms across the country to help them select and implement the right Client Relationship Management and eMarketing solutions to support their marketing and business development efforts and maximize value and return on investment.

Chris frequently writes and speaks on legal marketing, technology and business development topics including CRM, email marketing, data quality and competitive intelligence. She is also the author of a leading CRM blog at CRMSuccess.net.

For her contributions to thought leadership in the industry, she was named among the top 10 Marketing and Business Development thought leaders in the JD Supra Readers’ Choice Awards and was named as a Go-To Thought Leader by the National Law Review.

In recognition of her achievements as a consultant and business contributions to the legal profession, Chris was inducted as a Fellow of the College of Law Practice Management in 2017.

Before founding ClientsFirst Consulting in 2007 Chris was a top sales professional and leader. She also worked as a business developer and an in-house Legal Technologist for an Am Law 50 law firm based in Atlanta.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Before venturing into Law, Technology and business development, Chris owned and operated a chain of restaurants in Jacksonville, Florida.

More From Chris

Getting Real About CRM Success: Four Steps to Safeguard Your CRM System

Posted by on Category CRM Success Data Cleansing Marketing Technology Strategy
Implementing a CRM system in a law firm is a tumultuous process that is filled with many challenges and milestones. After the initial stages of the rollout are completed - assessing the firm\'s needs, selecting the right system, and developing a strategy - it is easy to think that the heavy lifting is behind you. However, the journey towards CRM success doesn\'t stop there. Ensure Long-Term CRM Success: Safeguard Your CRM System Now comes the crucial stage of ensuring your CRM delivers sustained value and delivers on the promises made to firm leadership. To ensure long-term success it\'s essential to take certain precautions and follow various procedures to safeguard your CRM system

Get Off the Beaten Path: Three Ways Outsourcing Can Help Firms Achieve CRM & Data Quality Success

Posted by on Category CRM Success Data Quality Outsourcing
Normally, the path most traveled is thought to be the better road as it represents the path that leads to achieving goals and success while the less traveled path leads to stressful processes and unknowns.  But for firms trying to achieve CRM success, the “beaten path” involves investing tens of thousands of dollars into the latest and greatest technology and hiring internal Data Stewards to maintain the data flowing into the system. This can take up a significant number of firm resources and there is no guarantee that CRM Success will be achieved. Let\'s face it, the traditional approach to CRM and Data Quality Success often leads to more headaches and challenges

Top Tips for Effective eMarketing & List Management for Accounting Firms

Posted by on Category Accounting Firms Articles Email Marketing eMarketing
Being able to effectively communicate with clients and contacts over email has become a priority for many firms – especially now that in-person live meetings and events are starting to make a comeback. As a result, it’s more important than ever to focus on processes and technology for effective list management and email communication. Oversaturation On average, 347.3 billion emails are sent daily. That means the clients in your email marketing system are drowning in a deluge of marketing communications and being inundated with invitations to webinars, virtual meetings and events. It won’t take long for them to escape by hitting the ‘unsubscribe all’ button - so it’s essential for accounting firms
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