LSSO Webinar: Navigating the Marketing-BD-Sales Continuum presented by CLIENTSFirst Consulting

For years, law firm client development has been evolving along a continuum, from marketing to business development (BD) to sales. While some firms have focused their footing primarily on one or two of these areas, the most successful firms will have teams dedicated to each area working independently and in concert to be exponentially more effective.

During this LSSO webinar moderated by Silvia Coulter, CLIENTSFirst Consulting’s Chris Fritsch will explore the marketing-BD-sales continuum and walk participants down each path to identify the most effective steps and activities involved.

While the paths may be distinct, some areas and activities may overlap and require shared responsibilities. But more important than how the paths diverge, is identifying the places where they cross so that people from each area can work together to reach the ultimate destination – client development, retention and expansion.

Presenter: Chris Fritsch, CRM | President, CLIENTSFirst Consulting

Moderator: LSSO Co-Founder Silvia Coulter | Co-Founding Principal, LawVision