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Day 9 Cost Benefit Analysis - Investing In Your CRM Capabilities

12 Days of CRM: Day Nine – Cost Benefit Analysis: Investing In Your CRM Capabilities

On the ninth day of CRM Chris “Kringle” Fritsch performed for me, a cost-benefit analysis of investing in our CRM capabilities! Many firms struggle with being industry-focused and segmenting their audiences effectively. This task is substantial, requiring significant time, financial…

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